ISSUE No. 1 marketing blog
few months ago, I spoke on the phone with a friend of mine. After a while, 'the speech fell on my site as an athlete (emacaluso.com) and I felt important and ask a direct question, one of those questions that seem obvious but which are causing you to think.
"But your site, what brings you?".
The concept of course is important and makes all the difference. All are doing their utmost in daring research on topics rough, almost in the necessity of having to prove to the ego and friends at the bar that is more the subject difficult, the more your IQ is high.
obvious no one ever thinks, but this parameter controls most of the daily cycles of human beings.
Between the late 800 and early 900, Harry Houdini, famous magician, was able to get rid of an elephant chained in the midst of 100 people. It 'obvious that the elephants can not disappear, but is even more obvious that to achieve that we must bring people's attention elsewhere, and should not be talking about it, but talking.
I never dreamed of "eat lead" to my ego through my site, through pictures and content, I wanted to communicate my passion sports but mostly I wanted to communicate the necessary determination to achieve results. I wanted to communicate my normally applicable to a world whose protagonists were the subjects that seem almost comic.
This is like my way of communicating, I made it similar to many and particularly has made very similar to me.
What brought me my site?
Since 2005, 1,118 people have applied to be registered to my official newsletter, 1118 to voluntarily provide their email addresses.
To this we must add the 103 email addresses of members to my fan club, the 250 addresses from my account on Facebook.
In other words, my site has put me in a position to contact and communicate directly and simultaneously with nearly 1,500 people, to which we must add an exponential number of contacts made by the forward.
My site has given me the power to communicate, to explain my ideas and share them with people, businesses and sponsors.
Yeah, also the sponsors, because my site also gave me the sponsors. How? Due to the volume.
go to a potential sponsor, and demonstrate that in exchange for money, not only put a logo on a jacket, but reached an audience is already aware, is a very interesting parameter, on which we focus in future releases.
conclusion, creates "volumes," fidelizzali to your idea and your brand, communicate with your audience and share your way of seeing the world, and uses this extraordinary achievement to bring more attention to your project. Do not you know it, but soon you will find a multi without even having to open a VAT number.
But mind: the volumes are people, never forget that without the obvious respect for this sentence, the volumes will turn against you.
Emmanuel Macaluso
