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Respect her 'A BLOG ON MARKETING

"I felt the need to communicate the way I see things"
Those involved in marketing knows, that of MKTG is a science that does not let you down at the end of the workday, but takes you into the life of every day, anytime, anywhere.
In my blog, I will share with you, not only my profession, but my objective view of things. I will deal with sports marketing, public relations, economics, strategy and all those experiences that have helped me grow as a professional and as a man.
EMACALUSO.COM I will discuss the project and his amazing performances of attention, I tell them secrets and dare to tell you about my experiences in the field of spin doctoring ... words speak to you about me and my world.
soon
Emmanuel

Ps. if you want to receive the newsletter MKTG of my Blog, please send an email to emmanuele.macaluso @ gmail.com I will keep you up to date

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Bacardi hates women, but try to sell them the Breezer

Let the pure? Come on, we're used to misogynistic campaigns. Those, however, directed at a male target. In this case, however, is the case with them, the pure. Bacardi, in fact, has created an online campaign Breezer to the soft-drink almost supposed to present adolescents alcoholism, using a website and a Facebook group and incredibly offensive content, for women! The concept is basically this:
This summer, be sure to kennels, runs with a friend ceases. The friends play, as the Bacardi Breezer, are in different grades and help you to appear more attractive. Already
...
It is not clear how a similar campaign 1) has been approved and 2) why a woman should buy a product that denigrates using a repertoire so macho.
look forward to posting directly to fourteen beautiful, dall'headline "Both I still can not drive ".

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Ha ha ha! Your half is dying! Find a business

The Daily Show With Jon Stewart	Mon - Thurs 11p / 10c
End Times
www.thedailyshow.com
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Chi moves smoothly into the Anglophone arrogance can enjoy the interviewer, a modern archaeologist sent by Comedy Central to field a factory of old news ... the preparation of the (paper) New York Times!
miss evidence of a new world that progresses.

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happy

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on the crisis and small agencies


The crisis will wipe out the current model. Yawn. The crisis will revolutionize the world of work. Yawn. The crisis will bring new values \u200b\u200bto the capitalist system, making it to revive. Yawn. But not all yawn. I stumbled upon this post by Scott Goodson , Founder of StrawberryFrog (well, look it up on Google), which gives optimistic forecasts (fondate!) on advertising in Times of Crisis and magnanimously that I translated for you.

With the advent of the crisis, calls for new customers are made to feel less and less. Today potenzialialmente Goodson gets a call a day. Things are returning busy because ...

We noticed that customers are going to look for the smartest, the best, most effective and efficient partner. Members who are part of the solution not the problem.

[...] If the levels of new contacts acquired (by Goodson, ndt) will remain such, we could witness the first significant change in the market away from traditional agencies, which have controlled and dominated the advertising industry for decades, to new agencies, more innovative and with the expertise and pedigree to creatively manage a brand across all media. [...] If you understand the pressures to which customers must comply with its strategy to optimize the effectiveness and speed, it is easy to see why they are looking for new options and how the competing agencies can overcome models that have been around 40-50 -60 years.
[...]
After living with the psychological effect of the recent failure of some of the largest companies in the world, business people simply do not believe more that their customers are best parked at the old agency.

[...] Instead, customers are beginning to believe that put in the hands of traditional agency is perhaps the most risky move to do.
[...]
pressures of economy and media revolution currently underway are pushing customers to watch their trust agencies with different eyes, more stringent, and that is wiping out all the cobwebs in the present " Advertising attics " creating new opportunities for modern agencies that have demonstrated their ability to give new energy to the big brands or launch new models from scratch that declines in business success.

My feeling is that dinosaurs are not extinct, but I know that happiness is no longer the only predators of the jungle.

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Inspire, sculpture smooth!

Fluid Sculpture from Charlie Bucket on Vimeo .

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Louis Vuitton, aka

Takashi Murakami, Japanese artist, designer, sculptor and sound investment, given the soaring prices of his works. A couple of years ago was hired by Louis Vuitton to create this short film branded. A crazy trip to the brand with the blessing of some Lewis Carroll. Enjoy.