What Does Jackastors Do For Birthdays

NO NUCLEAR, nuclear ... IN ALL CASES DISCUSS AND MARKETING STRATEGIES OF FUNDRAISING!

ISSUE No. 14 MARKETING BLOG

(7 minutes reading time)

"We will never see, will continue until

to believe blindly in what we they look "

Emmanuel Macaluso

-------------------- ---------- _______________________________________

This month I would like to tell you about a case that sparked some buzz in recent months.
Earlier this year the Italian Nuclear Forum has released a spot through which put the focus on the issue of nuclear power.

http://www.youtube.com/watch?v=R29l7GkBl64

The ad in question has received much criticism for the choice of some common factors that have made too similar to a social advertising / public service announcements, using, according to critics, communication techniques and misleading in some cases the limit of the subliminal. In addition to these factors
There were also information to say the least "questionable". Without
calculate that the Forum was born as a "non profit" (but very welcome to some energy giants such as Eni, EDF, Ansaldo Nuclear etc..)

The advertisement in question was deemed inappropriate by the Grand Jury and time is transmitted changed.

http://www.youtube.com/watch?v=3VTKyEj2IYw
conclude this part of the post with some technical considerations, so that I could then concentrate on the so-called party.

first consideration: the spot was a popular will, certainly not openly sided, however, just go to the website of the Italian Nuclear Forum to learn about the ideas of the association.
I think it is appropriate, given that we now have the means, information in response to the vision of a spot and do not "believe" blindly to it. The positions of the Nuclear Forum are clear as are the curricula of some "professionals" of the same.

Second consideration: The choice of communication has not scored an indication of net buyer of the spot, in this I agree with the decision of the jury. However, I can not think of what has led the battle in terms of media attention that has been unleashed on the subject. Critics spot, in a sense, have become stakeholders in their party.
Again I have the impression that human behavior has previously been controlled by those who chose to pursue a common ambiguous.

In other words, we have fallen a bit 'all.

Including me and you that we are discussing this topic now.
this respect too we should think!

But the best is yet to come to me. Thus, after Greenpeace brought out his spot, where his vision of nuclear power was far more pronounced. However, something caught my attention. http://www.youtube.com/watch?v=XJs0lP9Y3wI

the marketing strategy used is very interesting, direct, emotional style ... in short, Greenpeace. A winning strategy because it has brought the video to have a lot of views thanks to word of mouth on the internet.

It 'obvious that the comparison with the other spot is due to say the least.

The spot of the Forum was aimed at creating a false consensus through a moment of reflection and dialogue. It is not asking for money for the maintenance of the countryside or the association. In other words for "nuclear" was the end of the campaign.

The spot of Greenpeace that I saw on TV, at the end of that called for support Greenpeace with a 5 by 1000. If we go to see the spot on the official Youtube channel http://www.youtube.com/watch?v=XJs0lP9Y3wI , a message appears on the video if Klikk brings you to a page with the hypothesis monthly donations of "regular" monthly.

Not to use paraphrase, I think it's fair to say that the spot of Greenpeace may be technically included in fundraising activities.

In Conclusion: In the first spot on the nuclear issue "is the end, the second is simply the means that must lead to the achievement of another outcome, which is fundraising.

Nothing wrong with my ... analysis is purely technical in nature and style, as well as style, and in some cases for opportunism, it was spoken in the first case.

I state that I do not want to criticize Greenpeace, as a professor of sustainability would be absolutely inappropriate and unwise, and I do not want to take a position regarding the subject matter of the dispute, namely nuclear, because I do not have the titles and information objective to form an opinion at this time. Indeed, I am always amazed at the amount of experts that are unleashed in this dispute ...

What I shared with you an approach to the ways and techniques used. I hope to receive your feedback and will enliven the debate that could lead to a common growth. Thank you for your attention



Emmanuel Macaluso

Here are the links that I considered writing this post:
http://www.forumnucleare.it /
http://www.greenpeace.org/italy/it/
http://www.greenpeace.it/stopnucleare/

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White Blouse And Cravat

Supergulp! The comic book heroes on TV since March 5, Carpi

Two related exhibitions in Carpi (MO), from March 5 to June 2, 2011, for a single path "Supergulp", the legendary TV broadcast of the comics of Guido De Maria and Giancarlo Governments.

Supergulp! THE HEROES OF COMICS ON TV
A rich novel path of panels to look at and read in the Galleria Shopping Centre "The Borgogioioso" Carpi, with 250 pictures about the history of all the comics on TV: Nick Carter, Lupo Alberto, Giumbolo, SpiderMan, Tex, Alan Ford, Corto Maltese, Asterix, Cocco Bill, Fantastic Four and many more!
OPENING: Saturday, March 5, from 16.30
In the Galleria Shopping Centre "The Borgogioioso"
Industry Via Carpi 31
By GUIDO DE MARIA (director of Supergulp!) And Silver (Guido Silvestri, author of Lupo Alberto). Screening of funny cartoons on TV commentary by the authors and popcorn for all.

Supergulp THE YEAR!
An exhibition of original drawings, cels and other working material of the legendary broadcast from 1972 to 1981 that brought the comic book in the Italian TV. The Library Multimedia Carpi, within the celebrations of the 150th anniversary of Italy.
Vernissage: Saturday, March 5, at 18.30
Multimedia Library Exhibition Hall A. Loria Via Rodolfo Pio in Carpi (MO) By GUIDO DE MARIA (director of Supergulp!) And Silver (Guido Silvestri, author of Lupo Alberto).

In this regard, the TV spot created by the TRC Innauguration Borgogioioso:



communication and event by negrini and Varetto .

Programing Hyundai Santa Fe Remote

IT 'S MORE IMPORTANT TESTIMONIAL OR THE PRODUCT? WHY 'THE MARRIAGE AND CHOOSE TO' PERFECT!

ISSUE No. 13 MARKETING BLOG

(5 minutes reading time)
's always been difficult to understand how a testimonial can really affect the volumes of a campaign. And then, a better testimonial famous but "external" or rather the company that the entrepreneur to put his face?

Personally I think the best testimonial to be two: the entrepreneur and business customers.

A good example of using the concept of testimonial / client is offered by ING Direct, with the now famous Orange Account, while as regards the use of contractors, we have many various Giovanni Rana, Amadori etc..

however, ran out of interesting figures on what may be impacting the image of a "founder" in important activities such as fundraising.
If you had the ability to use Wikipedia in recent months, you may have noticed on page each entry, a banner with the inscription "The appeal of the founder of Wikipedia."
Through its call Jimmy Wales, founder of the project, asked for donations to allow Wikipedia does not force the use of advertising on their pages. A veritable crusade to continue to "be free without advertising."
Well, apparently Mr. Wales has enormous credibility, enormous as the figure that was unleashed on the current account of the Wikimedia Foundation, the foundation that manages the project.

Here are the numbers: 16 million dollars raised


500 000 donations averaging $ 22 donation to

Nothing really bad, do not you think?

These data are extremely interesting, because it clarifies all the questions with which I started the post this month. The strategy's effectiveness increases exponentially if the product and the testimonials are directly connected to ... well, I think it's fair to say that if the testimonial has gained credibility through its project, the return volume is practically guaranteed.
This concept should be thinking not only businesses but also associations, which are having to create more and more aggressive fundraising strategies.

In all cases, I think one of the enzymes volume of this case history is a special formula through which the Commons work. The users, which in many cases are also "supervisors" of the project, they are surely to become the first donors and stakeholders. Wait a

your opinion, feel free to comment publicly post. Until next month

Emmanuel Macaluso


Notes related posts: data relating to volumes and amounts of donations were taken from "The Daily Done" by Tuesday, January 4, 2011, page 17. If you would like a copy in electronic form you can request it using my email address.

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If your blog post or find your consent, share information with your friends and contacts, and ask you to seek the inclusion to the newsletter using the address emmanuele.macaluso @ gmail.com
In the coming months I will need your help to spread a important project.
grow with me and us!

Eyeclops Virtual Tabletop

ideas that light solar

Usually it is the birth of an idea like a light bulb comes on. The ideas of Modena & Varetto Negrini, agency communication with offices in Carpi (MO) and Pisogne (BS), always attentive to corporate social responsibility and social communication, now are powered by the sun. The premises are located where the offices of the agency's headquarters Emilia , in Piazzale France in Carpi, went through to the photovoltaic solar panels installed by G Tek John Marino, owner of the building.

This little plant is part of a framework in which the last is increasing sensitivity to environmental sustainability and eco-development: the spread of technologies based on renewable alternative energy like the sun or wind, is growing in Italy are pressing. According to recent estimates of the GSE, the Manager of Energy Services, the total power plant stands at 7,000 MW installed by tapping the 200,000 systems compared to 1,142 MW by the end of 2009. While for the year 2011 could be achieved the target of 8,000 MW for photovoltaic systems.

Emilia-Romagna has closed the 2010 fourth largest installed capacity (losing a position with respect to 2009) with 223 megawatts, preceded by Puglia (468 MW), Ontario (241 MW) and passed over by the Veneto (239 MW) . For installed systems, Emilia-Romagna has retained third place on 2009 with a total of 11,454 plants, preceded only by Lombardia in Italy (18,993 plants) and Veneto (14,878 plants). In the region there is a photovoltaic each 383 inhabitants.

Among the provinces of Emilia Modena is ranked third with 26,013 kWp (9,222 in 2009), preceded by Bologna with 44,447 kWp (18,715 in 2009) and Ravenna rose to first place with 75,040 kW installed (an increase of well over 68,290 kWp 2009).

It is worth remembering numbers of solar energy worldwide: between 2001 and 2008, the power produced by photovoltaic energy worldwide has risen from 1.3 to 15.2 GW. Germany alone accounts for 35% of the total world production of solar energy, followed closely by Member U.S. and Japan.

Negrini & Varetto boasts several major clients in the renewable energy sector. These include the Solè Grumello del Monte, Bandini Industries Group company, and Energon Esco of Modena.

Founded by a few engineers in Carpi, backed by significant experience in the fields of electronics, G Tek instead is a company based in Carpi operating since 1999 in the renewable energy sector, including which mainly solar energy, developing key projects in hand "for individuals, companies and community structures, among them the photovoltaic system that gives energy to the company's showroom and offices adjoining, the seat of Carpi & Negrini Varetto.

"The focus on sustainability does not mean giving up the benefits of technology and progress - said Claudio Varetto , head of the agency's communications Emilia - but redesign the workplace using alternative energy and clean technologies. Ideas to create more bright and clean as sunlight. "

Swollen Glands In Armpit Before Period

The second handbook of advertising Federpubblicità

Confesercenti of Modena, a leading trade association for small and medium-sized enterprises of Modena, Modena and Federpubblicità , trade union federation operators of advertising within Confesercenti, signed in 2011 a Convention to offer more than 5,500 member companies a new service to support the advertising companies. The initiative relies on the advice of communications professionals affiliated to Federpubblicità that, upon request, will perform a free check-up communication Confesercenti of member companies and provide a brief analysis of their placement. E 'was also defined a set of guidelines for the advertising business: A list of good practices for more effective relationship with the customer, present and potential, and a guide to not frustrate the investment of money traders.
After two years of general crisis that has weighed heavily on consumption and sales of companies in the commercial sector, especially retail trade, professional associations consider it strategic to support companies with services tailored to focus on growth and development . In particular Confesercenti focuses on the difficult relationship between business and advertising investment. The advertising is seen, in fact, as a cost without a clear return from the vast majority of commercial enterprises in Modena, a trend in further deterioration from the bad as pointed out by research commissioned by the association in 2005, when nearly 50% of traders Modena declared not to invest in advertising and also among those who were just exceeded the figure, ridiculously, to 1,000 euro per year. A choice that is likely to be very burdensome and inconsistent with the behavior of consumers Modena, according to the survey conducted by Federpubblicità in 2009, in 40% of purchase products they saw and remember the commercials.
is not trivially to promote a campaign for advertising, but to increase awareness in companies that communication is not only important but inevitable. As he wrote Paul Watzlawick, guru of the school in Palo Alto, "You can not communicate to others what we communicate"; it is worth learning to do it right and more effective. Precisely for this Federpubblicità Modena drafted the handbook of advertising , a quick 10-point guide that summarizes the key elements for effective business communication and success. An analysis of the market, the essential knowledge of the customer, the identification of how best to the choice of more suitable channel through which to create a strong relationship with the customer, present and potential. With a general recommendation: to avoid wasting money to plan for interventions and investment, first decide the objectives and content, not acting at random or emulation. And above all make use of trained qualified persons because the change is global, and also affects the consumer and the tools of advertising, just think of the advent of new media a lot more social and participatory.
For all this, in order to maximize the return on business, should be sought from experts and practitioners of corporate communication. The same survey conducted by Confesercenti in 2005 confirms this, then those who have availed themselves of professional advice were more satisfied and willing to continue investing in time.

"Last year during his lecture at the Polytechnic of Milan, Philip Kotler summed up the dilemma of the companies in times of crisis: some people prefer to build walls, the illusion of defending themselves, and those who prefer open windows" - said Claudio Varetto , provincial president of Federpubblicità, which is one of the main promoters of this initiative. - " This initiative is an open window on the changes by acting in two respects: support the communication efforts of companies, including smaller ones, and promote awareness of the importance of effective communication within companies associated with Confesercenti. "

ECCO DECALOGUE OF THE ADVERTISING FOR BUSINESSES :

1. CAN NOT BE 'NOT TALKING. FOR THE OTHERS THAT YOU ARE 'GIVEN THAT.
2. ALWAYS A PART OF THE BUDGET FOR THE COMMUNITY.
3. DO BEFORE YOU COMMUNICATE market analysis.
4. FIXED THE MISSION AND VISION.
5. LEARN TO KNOW YOUR CUSTOMER (actual and potential) and its needs.
6. find the right way to communicate with your customers (current and potential).
7. ADVERTISING 'TRAVELS TO DIFFERENT CHANNELS WITH CONDITIONS' SPECIFICATIONS and turns to different audiences. MUST BE ABLE TO CHOOSE.
8. THERE ARE ALSO NEW TECHNOLOGIES.
9. THE CONSUMER IS CHANGING. EVEN THE ADVERTISING '.
10. money is not wasted. ASK THE PROS.

Sisters And Nurse Belt Buckle

REFLECTIONS ON (NOT) IF I ° Wikileaks

ISSUE No. 12 MARKETING BLOG

(9 minutes reading time)

During my work and my classes have told him dozens of times that there is a substantial difference between the real and perceived value. None better than a strategist knows.

During the last month, the media and the bar has been invaded by two English words. The first is "Wikileaks" and the second "Assange" (Julian ed.)

Apart from these two words, I do not think there were other innovations. We were reminded that our premier has a social and personal life to say the least "bright", the Iranians are not very well seen by the neighbors (and perhaps even from the most distant), Putin has an outstanding spokesman, the news "robbed" were primarily stored on a CD from Lady Gaga and the like.

Wow! Wikileaks Thanks! Finally now I feel enlightened!

Thousands of articles, interviews, and a media bandwagon that despite all of this has led to very little.

Beyond the hype, which have fallen into the same interests, including the Minister Frattini, who in a fit of "non-diplomacy," said the news about to be distributed would be "the diplomacy of the September 11 "same, I'd say maybe it's a very hard look at what has happened to make some good points and strategic logic that you can use to our advantage.

forgive me if I will consider the famous "real value", trying not to look at the finger but the moon, to quote an old and wise old saying.

would therefore like to share with you some thoughts on some things that particularly struck me.

1) The concept of time has changed
It 's always more difficult to create a product that is very durable. Imagine what would have spoken to the case (or not applicable) Wikileaks if everything had happened a decade ago. That's right, we have been educated and accustomed to everything, and voraciously devour every event live with a kind of "throwaway syndrome", which eventually leaves us nothing.
To simplify this concept, I encourage you to think about the music. He knew some
Songs of the '60s, but those of penultimate hit? The memories?
Once a product or concept became part of the company through a settling time much longer in the market.

"Now everything is so fast that it pierces the product enters the market but not really part of it."

is why when you read the title of this post, you may have exclaimed, "still," I have used
... so ... do not take it! Continue to share your time with me and my thoughts.

2) The strategy of waiting is still the most successful
In fact, the product was "poor." As I wrote in the hat for this introductory post, no news was really news. The real product was the source of the news is not news and not (as the inaction of the latter).
Some programs have even made news while waiting to start a countdown on-line file and the fibrillation of the media has grown as the date approached. The strategy employed by
Assange and his staff has been corrected. Declare in advance the date of on-line as if it were an event has proved a winning choice (perhaps because it was really the only news).
I could tell you that it is easy to make a bang, make that the focus remains High long however, is the real challenge to win and that Assange has actually failed. We should reflect on this long.

3) The testimonial has stolen the limelight from product
Grave. Assange genius and his ego have annihilated the product. Let us
case, do not talk about most of these embarrassing diplomatic or other such things, but condoms, alleged rapes, etc. donations blocked.
The testimonial is an important factor, which has become important ... unfortunately. This greatly facilitates the strategies, but may (as in this case) own goal of creating significant.
must review priorities and put the ego in the garage next to the Mercedes black accompanied Assange in suite ... ops in prison.

4) But it's all true?
One of the things I asked was: "But if I had done something, that I would end?". Maybe I'll ask you too. If you have not done, do it now.
I think I would have disappeared, or perhaps appear inside of my car with some health problem.
Assange cause false alarms, put in the diplomatic turmoil over the world and why they seek? Because he apparently had some consensual sexual intercourse without a condom. Funny is not it?

You try not to pay the bill at the restaurant and see what you happens!

you write it so that you can not say he did not know, I'm not one of those who believe in conspiracies or anything like that, but all these "punitive measures" against Assange make me think.
okay to have a good negotiating skills, but such a rate of release from prison is not worthy of those attacking the system, but those who belong.
Only if you're part of the system, the system punishes you.

It 's a simple group dynamics.

You want to say something to someone, but do not want "dirty", so what are you doing? You agreements with a third party and you say things, so we assume he responsibilities.

Assange and I do not think any government have made an agreement itself, rather than think the same government may have put Wikileaks in terms of having easy access to previously confidential information and packaged. Perhaps not everyone has connected the fact that the famous "informant" was on the payroll of the government concerned.


Conclusions We found ourselves in front of an empty product.
Despite this we were able to share and reflect on some of the strategic factors. But more than that, we were able to watch the moon and not the finger. Apparently it is no longer something so obvious unfortunately.
Leave a comment, I would also like to hear your point of view. Until next month

Emmanuel Macaluso