ISSUE No. 5 BLOG MARKETING
(Time Reading 5 minutes)
This time I will speak neither a real marketing strategy or a case history.
would like to share with you some reflections related to the much-abused term "Made in Italy".
Meanwhile, do not deny that I find it quite remarkable that a quality label that would identify an Italian product, whether written in English. I always thought that, despite globalization, when you have a strong product, it is necessary to know and identify the market through its original features. Like the French, who chose a Fabriqué en France. Before contradiction.
(Time Reading 5 minutes)
This time I will speak neither a real marketing strategy or a case history.
would like to share with you some reflections related to the much-abused term "Made in Italy".
Meanwhile, do not deny that I find it quite remarkable that a quality label that would identify an Italian product, whether written in English. I always thought that, despite globalization, when you have a strong product, it is necessary to know and identify the market through its original features. Like the French, who chose a Fabriqué en France. Before contradiction.
The second contradiction is also interesting, and we meet just when we start talking about globalization. I wonder, how do you mark a product "Made in Italy" when you put it in production across the world at virtually no cost of production and then sell it on the Italian market at a price that makes you think has been done in a suite of the best hotel in Rome?
How do you mark a product "Made in Italy", if in fact that product in most cases: it is manufactured by Italian workers, is not made of Italian materials and in some cases not even a Italian concept.
's right, even an Italian concept. Did you know for example that some designers, especially with regard to jeans and T-shirt did not even send the models to be packaged in China, but choose the model that the Chinese send him? Curious is not it? But it is.
Over the years it has created a brand, through specific strategies of brand management and brand credibility that led the market did not notice the lie on which everything has its roots.
be clear, some good Italian company that is able to overcome their challenges is playing clean, but I assure you, if you get up the rocks to see what's underneath, you'll find some surprises to say the least interesting.
For example, you know that even the icon of "Made in Italy" is a hoax?
not tell me that you noticed! I am referring to the car par excellence, one that has "driven" and that Italy is back in great shape a few years ago, between glitter and Italian flags.
's right, even an Italian concept. Did you know for example that some designers, especially with regard to jeans and T-shirt did not even send the models to be packaged in China, but choose the model that the Chinese send him? Curious is not it? But it is.
Over the years it has created a brand, through specific strategies of brand management and brand credibility that led the market did not notice the lie on which everything has its roots.
be clear, some good Italian company that is able to overcome their challenges is playing clean, but I assure you, if you get up the rocks to see what's underneath, you'll find some surprises to say the least interesting.
For example, you know that even the icon of "Made in Italy" is a hoax?
not tell me that you noticed! I am referring to the car par excellence, one that has "driven" and that Italy is back in great shape a few years ago, between glitter and Italian flags.
sure you understand what I'm talking about. Go and see the extraordinary fact that spot was made for the launch, very hard, you will definitely proud of being Italian and Ricky Tognazzi's voice will make you shudder.
Here's the link:
Beautiful is not it? Too bad that many of those great people there are more, indeed, I'll tell you, I wonder what those great people would think if he told you the truth, namely that the machine in question are in Poland. That's right, "Made in Poland" or "Polska" if you prefer.
Thanks to strategies of "positioning cultural "you can do that too. Fico no? Well, not really.
I find it unethical to push a product, like a national icon making do abroad. Here truth is not hidden, but manipulated by the "P" for the promotion and all its subcategories.
And if we add the price policy through which, the factory in Poland and we pay as if it were made in Italy. But in a suite at the Golden Palace in Turin this time ... I wonder
those personalities that are gone, what he thought of how we have reduced by now as we left the real values \u200b\u200bto live in an environment full of simple perceived values, but above all, Falcone and Borsellino (also present in the spot), like good southern, what would think if they knew that the Italian icon is manufactured in Poland and Termini Imerese is closing?
This is not an attack on a company in particular is a reflection on a system that is about to implode and that before long, because of his "stand on anything" will become unmanageable for us, too technical.
need a real awareness on the part of us all and especially a set of concrete actions of remediation strategies. We need to work on the product and balance and respect that there must be something between those who enter and the market.
we do it? I think we should do it. I'll try and know that probably I will need you.
