Tuesday, December 21, 2010
Linsey Dawn Mckenzie Burlesque
From Friday, December 17, 2010 voluntary Argine of Lands for a year as reflected in the House of Volunteers were in Carpi equipped with a new tool to make the public aware of their activities in favor of the ill, elderly in need, environment, culture and social inclusion. During a pre-Christmas event organized by the Foundation House Volunteer Carpi was in fact presented the "Guide to the associations and services" (see directly below), through which henceforth will be easier for the user to obtain information on the structure and individual associations that belong to it.
The brochure, edited by Claudio Varetto with art direction by Massimo Negrini , obeys a threefold purpose: first, the House provides visitors with a clear guideline for the Voluntary move between several offices inside the building, belonging to 46 volunteers that come here have found their place; the other provides a description of the activities and purposes of each association, which further indicate the phone numbers, websites, email addresses, logos, and any relevant information to the contact with the public.
The guide provides an index of associations, broken down by fields of activity (Culture, Education, Promotion, Health, Environment, Environment), each marked by a specific reference color. In the following pages are dedicated to individual associations presented in sequential order starting from the number of office, so you can easily recognize the scope of activities of each of them to provide the user or potential user a means of rapid recognition and simple.
The 46 associations present in the House, hosted by the Foundation House Volunteer and representative of the universe of volunteering has always been present in the area, carry out various activities, ranging from protection of the patient to the environment, the support provided to persons with disabilities to that of veterans and victims of political persecution, through micro-credit society. There are also associations with an interest in cultural enthusiasts and those that collect around a hobby or a particular field of interest. Among them a special thanks to the Group's wide-angle photography for the treatment of certain photographs that help illustrate the guide, especially the cover.
Thursday, December 16, 2010
Pokemon Game For Ti 84 Mirageos
the presence, among others, the center's director Guido Lugli, deputy mayor with responsibility for culture Alessia Ferrari and director Guido De Maria, were outlined the innovative aspects of the communication of the shopping center, which will hinge on two points milestone: the original meaning of the name of the historic main square of the city of Carpi, from which the mall derives its name, the most representative element of culture, understood in the broad sense of lifestyle, the people of Emilia. The result is a creative proposal simple yet effective tip on the smile: a smile costs nothing but makes a lot, it creates joy and gives support work. The e-
moticon campaign, created by negrinievaretto and you will see not only in the context of the shopping center and the traditional advertising media but also in institutional open new page on Facebook, it is proposed to summarize the guiding values \u200b\u200bof society Carpi within which the voluntary emerged as the principal factor in the aggregation of city life. Solidarity, social usefulness, participation is free: all of this is representative of the broad smile of a new campaign to "brand" to reflect the ideal values \u200b\u200bof a concrete community and at the same time caring and responsive, positive and proactive.
Starting from January 2011 will be sponsoring the " Teatroscuola 2011-2012", a series of events involving the children of kindergarten, primary and secondary schools sponsored by the Teatro Comunale di Carpi.
follow from March 5 to April 10, 2011 at the Galleria Mall of the preparation of the exhibition " Supergulp! "which, thanks to its historical director Guido De Maria, will trace the history of comics on TV The highlight of the initiative will be to introduce the show, Saturday, March 5: the histrionic Modena director will explain how the comics were born on TV with a screening of video fun. There will also be Silver, author of Lupo Alberto and another member of the school cartoonist Modena.
In September 2011, the boys will once again be major players at the drawing competition, to be achieved with the technique of the comic, "The joy of solidarity", which will end with a double award, the first awarded by a jury chaired by De Maria, the second awarded by a jury made up of all customers Borgogioioso.
The second trend that inspired the initiatives scheduled for 2011 will be volunteering, exactly when the European Year of Volunteers declared by the EU Council. It is a choice of continuity because in 2010 the direction of the mall has made available, free of some associations in the gallery space, sharing the effort of spreading the culture of solidarity and to disseminate best practices of volunteering. Among the initiatives set out a major operation to report the charity called "Move for Dream", to be held in late spring and will be promoted by several shopping centers throughout the country.
Thursday, December 9, 2010
10 Examples Of Supplementary Angles
ISSUE No. 11
BLOG MARKETING (3 minutes reading time)
Last post before the Christmas break dedicated to the care of this I and around us.
E 'with great pleasure that I present the first joint social report Emmanuele Macaluso / Factory perfromance.
An official document by which we wanted to share with you, you're going to read it, what has been done in the context of CSR by myself and the Association I have the honor of chairing.
A few pages of the social budget, single-spaced, in its essential narrative line, structured so as to minimize its environmental impact in case you decide to print it.
In all cases, I encourage you to do your part to improve (or at least maintain) the world that hosts us.
If you want to download the budget office of Emmanuel Macaluso Factory Performance and use the following link: http://www.emacaluso.com/profile.html
Monday, November 22, 2010
Red Pulse Radio Fence
From November 29, 2010, Supergulp, transmission of the legendary Guido De Maria and Giancarlo governments that has entertained generations of television viewers back on sale in a new edition full of new and exclusive extras.
Nick Carter, Tex, Lupo Alberto, Spider-Man, Fantastic Four, Giumbolo, Alan Ford, Corto Maltese, Strumtruppen, Cocco Bill and other icons of comics arrive weekly in 17 precious DVD along with the Corriere della Sera, Gazzetta dello Sport on TV and Smiles and Songs. • "El Muerto" the first episode spectacular (since 1979)
Tuesday, November 9, 2010
Pitchers Of Thrush Look Like On
(5 minutes reading time)
"The behavior of men is more easily controlled through their emotions through their intellect"
Samuel Stouffer (sociologist)
... very true words! The concept is the basis of the citation of Professor Stouffer is present in each of my intervention and I agree fully. This is why I was initially surprised a few days ago when I had the opportunity to see a TV commercial. This is the campaign Mediaset Premium vs Sky.
You know? That of the two televisions in the two "gentlemen" that compare the services offered and the price at which they are sold.
seems a comparative advertisement, which should make you "think" and help you make a choice.
You must be wondering that what is strange about this, because I wrote the post you are reading.
You know, the strange thing is this: if in one spot I get excited and do not work the rational part of the brain, in addition to the "levers of choice" and then came the objection is more difficult to sell ... that's where is the great truth in the phrase of Stouffer.
I stopped and I thought about it a bit ', then I covered the spot several times and I have focused also on the CNV (nonverbal communication) of the protagonists and I finally understood the true campaign strategy. That spot
wants to "apparently" make you think but it was actually designed to make you move everything back to normal ... finally!
Apart from the message linked to the services offered and its selling price, what's left is a kind of sense of bitterness against the competitors. In other words, the spot is designed to make the viewer feel somewhat fooled by competitors that not only gives you less, but makes you pay even more. What is unleashed is a sense of anger against the competition.
We are therefore faced with a good advertising product which does not suggest, but angers ... cool no?
I conclude my speech with a monthly advice: invest that money to buy a bunch of flowers or a thought for those around you, I assure you that you will spend a night much more exciting than playing a Champions League or Champions League learns ... difference between spending money and investing ...
I'd like to know your opinion, leave a comment, your every contribution is valuable. You do
appointment as ever, at 10 the next month with a new post, if I had not yet signed up to my newsletter you can do so by sending an email to emmanuele.macaluso @ gmail.com . Thanks and see you soon
Emmanuel Macaluso
Monday, October 11, 2010
Manhattan Webcam Driver Install
The Serramazzoni dedicate a street to the founder of House of Divine Providence. The Oct. 16 inauguration of the stele, a mass celebrated by the Bishop of Carpi and readings taken from the writings of Mother Nina. Serramazzoni (MO), October 7, 2010 - Nina Mom, aka Anna Maria Saltini, the venerable founder of Carpi House of Divine Providence, will have a street named after her in Serramazzoni, Modenese Apennine town that hosts one of the Houses voted admission and education of poor children, orphans or abandoned to which he addressed his work and activity of Daughters of St. Francis, the religious congregation she founded in 1938. Accepting the invitation of the House of Divine Providence Foundation Pia of Carpi, advanced on the occasion of the commemoration of 50th anniversary of the death of the Venerable on 3 December 1957, Serramazzoni to dedicate a way to recognize his tireless charity work , dedication and human development, with a ceremony to be held on October 16, 2010 from 17:00.
The ceremony will take place near the local House of Divine Providence and will be preceded by the reading of a selection of the writings of Mama Nina that best represent his thinking and his work. Will follow the dedication of "Street Mama Nina" by Luigi Ralenti , Mayor of Serramazzoni; will then discover the stone memorial created by Carpi Romano Pelloni together with the master Arturo fananese Boldrini, with the collaboration of Gasoline Group of Fiorano. After the blessing of the stele, the Bishop of Carpi, Monsignor Elio Tinti , in the nearby parish of Our Lady of the Rosary of Serramazzoni, will preside at the solemn Mass concelebrated by the parish priest Don Angelo Lumare and Don Massimo Dotti, president of the Pious Foundation House of Divine Providence. At the end there is a moment of conviviality.
Sunday, October 10, 2010
How Tomake A Snowmobile Trailer Cover
ISSUE No. 9
BLOG MARKETING (5 minutes reading time)
companies and professionals invest a lot of money to build credibility to be able to spend with customers and other stakeholders. Unfortunately, some take advantage, and with one wrong move can throw to the winds months (sometimes years) of work aimed at creating a credibility that they can spend in a professional environment.
One of the most curious is that of a motivator, that during a motivational session, with safe air, and a questionable attitude in terms of training and communication, gave a completely revised version of the Battle of Waterloo, famous for having scored the end of Napoleon's power in Europe.
wrong data, historical facts wrong ... but it is not That is what I want to bring your attention, we both know that even though ignorance is entrenched behind a false security.
tam tam The media has been created thanks to the web on this issue, has slapped the motivator to such an extent that the media pillory, has exceeded the boundaries of the network and has arrived on TV.
So I do not want further averted from the subject, because my idea of \u200b\u200bmotivators is now familiar to most people, but I must say that the worst in terms of potential loss of credibility after he arrived, another public figure.
I found the original video on Youtube motivational intervention, and then the same video, posted on the official channel of Beppe Grillo, where the movie (especially the sound) was manipulated. In place of Napoleon (or the second motivator Napoletone) speaks of General Custer and its historical context.
premise, I have nothing to say against Beppe Grillo, because I believe that it is not always the first person to run him in the now immense wealth of information that is available, and then ... he, like me, is the testimonial of a social campaign in which I joined ...
... but my question remains in my head for some time now: Why '? Why
raging for free on a case that has already been treated by the media (and that speaks for itself), handling the message contained within?
I think it's a shame that the national Beppe also lost credibility because of these actions.
Maybe someone from her staff should remove that video.
The motivator has already played his credibility, we hope that others will not follow him in further cultural revivals!
Handle in the negative sense of the term, as has happened this time, it is always a factor strongly negativizzante, especially for those who do, do not you think?
soon
Emmanuel Macaluso
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Here are the links that I considered writing this post: The original video
http://www.youtube .com / watch? v = 3T-z2V9xhgo & feature = vWF
The video on the channel and manipulated by Beppe Grillo http://www.youtube.com/watch?v=s98dwj1Un2Y&NR=1
Monday, September 27, 2010
Answers To Biology Genetics Lab
From 13 August to combat unfair advertising along the roads will become more effective, thanks to amendments to the Highway Code by Law No. 120 of July 29, 2010 on "Provisions on Road Safety , because the new legislation now allows the police to all traffic private access to the bottom where you placed the means of advertising abuse. Monday, September 13, 2010
Adirondack Non Motorized Lakes
Thanks to an old video on VHS and just recently found "posted" on Youtube, we again jump back into work done in the early years of the Negrini & Varetto. It was 1991 and the Agency was to create from scratch a picture of a new hypermarket, IPERVAL of Mangalore (BG) and to study the launch. From the corporate logo identity, to get to advertising: it was for our agency a great job.
Among advertising media used for the launch there was also the local TV, the only zone (Vallecamonica): Teleboario.
We tried to overcome the obstacle of small budget and the poor of the local media (which are evident in the video on YouTube) with a bit 'of fun ideas.
Iperval remained for several years, our client (as long as the property has not sold the hypermarket to another unless local code) and continue with the spot, with production increasing rich, to get up to 1993-1994 for the production of a weekly fun quiz with prizes tied to the products of the hypermarket, entitled "Two Pair", conducted by the same Ambrose and Luke, the protagonists of the spot.
Sunday, September 5, 2010
Romeo And Julietallusions
ISSUE # 8 MARKETING BLOG
(5 minutes reading time)
Over the years, there have been many companies that have invested much money in CSR activities.
read many social reports, many of which were written in double-spaced and single-sided (to quadrupling the consumption of paper), I had numerous occasions of running into shares of Greenwashing.
What is Greenwashing? Here is the definition from Wikipedia:
Greenwashing is a neologism showing the unjustified appropriation of environmental virtue by businesses, industries, political entities or organizations aimed at creating a positive image of own assets (or products) or ' image mystifying to divert attention from its responsibilities in respect of negative environmental impacts.
Term is one of the words sincrasi green (green, environmentalism) and washing (wash) and could be translated as "with the green wash" or, more ironically, with "green washes whiter."
In other words, you can talk about greenwashing when a company pretends to take care of the environment, making the image of the shares in order to hide activities that are really impacting the environment itself. The case
BP
In recent weeks, I could not not interested in the issue of oil spill from the platform BP in the Gulf of Mexico. Volendomi I tried to document certain activities of BP prior to the disaster, and of course I followed the work of emergency management in terms of marketing and communications.
Since the early 2000s, the CSR activities fake rose from the reworking of the logo in the shape of sunflower green / yellow, the massive investment in advertising that conveyed strong "attention" by the company for renewable energy, even through a change the claim by British Petroleum to beyound Petroleum.
E 'useless to hide, that what has happened in the Gulf of Mexico, regardless of the ballet of responsibility ranging from BP (operator of the plant), Transocean (the owner of the Platform) to Halliburton (manager of the work on board the platform), highlighting how much BP did not invest in renewable energy. The oil spill is not part of that category.
This is a matter of objective fact and undisputable!
addition to the ecological disaster, of which much has been written in the blog industry, I would like to focus on a strategic and common factors that struck me very negatively.
In the weeks following the beginning of the disaster, emergency management from the perspective of communication, results in hand, was awful. However, reading a few sites in the field, I read that the management was described as "absolutely perfect" in terms of reputation.
Perhaps the "sharks" who wrote this, and who happened to be involved in public relations, seeking employment, or perhaps would not be able to better manage the crisis.
AD "sawn" week for the technical management of the emergency, data entry errors and then denied sula quantity of oil flows from the Gulf, photos of fake admissions of guilt with every other day ... sure ... impeccable.
not know who to call in case of crisis communication! A disaster from every point of view, but well run and spotlessly clean.
From strategic point of view, the only decent thing I saw was a website that gave real-time updates and photos ... but it's all what you can do in terms of communication with the powerful means of BP?
Needless to say, who cares about the real activities of CSR can not help but think about the real victims of the disaster, environmental harm to useless and millions of dollars spent every day trying to rearrange the damage caused by strict liability and emerged beyond doubt in recent weeks. To be clear: "Disasters do not happen, but through its responsibilities is causing. "
The latest demonstration of how our actions affect exponential in terms of what surrounds us, to what is now required a more strategic and professional ethics factor.
Here are some links to web pages related to the Greenwashing, which I used for writing this post, take a look, because there are other interesting examples.
Meanwhile ... more to follow, speaks to what you read with others around you, do not stop to read up and improve. And 'your own and our responsibility.
soon.
Emmanuel Macaluso
Definition of Greenwashing by Wikipedia:
http://it.wikipedia.org/wiki/Greenwashing
Video CSR / BP Greenwashing
http://www. youtube.com / watch? v = p9m7jo5I1GQ & feature = player_embedded
Information taken from the site "International consumers' CSR-BP and the list of the worst 5 spot in the field of Greenwashing
http://www. consumersinternational.org / Templates / Internal.asp? int1stParentNodeID & NodeID = 100461 = 100052 = 89650 & int2ndParentNodeID
http://robertolapira.nova100.ilsole24ore.com/2009/12/greenwashing-i-cinque-peggiori-spot-del-2009-decisi-da-consumer-international-.html
articles on various If BP - Greenwashing and post disaster communication
http://www.ferpi.it/ferpi/novita/notizie_rp/media/bp-disastro-s-ma-ben-gestito/notizia_rp/41352/9
http://fai.informazione.it/p/8917AE2A-31F6-476E-90AB-35714A688FFB/Con-lo-spot-gli-inquinatori-sono-verdiNon-solo-Bp-boom-del-greenwashing
http://webcache.googleusercontent.com/search?q=cache:dShkE66isdsJ:alessandroingegno.wordpress.com/2010/06/06/bp-e-il-greenwashing/+greenwashing+bp&cd=1 & ; hl = en & ct = clnk & gl = en & lr = lang_en
Thursday, August 19, 2010
Games Like Pusooy Games ?
Carpi (MO), August 19, 2010 - While Lama Mocogno Aug. 22 will drop the shadows of the evening shows on "Giumbolando" set up in the Council Chamber of City Hall where Guido De Maria last August 1 received the honorary citizenship, Giumbolo giumbolare again in the new millennium. This thanks to a Internet site dedicated to him, www.giumbolo.it , on-line today, which briefly presents the funny blue character "who gloats and rigongola night and day" created in 1978 for "Supergulp! Comics on TV " by Guido De Maria, director of the legendary broadcast.
section "Gallery" site is also visible a treat: a new movie of Giumbolo where the sympathetic character, originally inspired by Renato Berson, sing a new version of his famous song, this time drawn up a circus background from good Riccardo Mazzoli , working with De Maria for the construction of some spots (like Loacker and Polaretti) and was, among other things, one of the leaders of "Lucky and the Cat", a film directed in 1998 by Enzo D 'Alo, based on the celebrated novel by Luis Sepulveda. The new video for "Giumbolo", as ending theme song written by De Maria Supergulp with musician Franco Godi ( said Mr. Jingle " for its great production of memorable music advertising) in 1979 and sold over 100,000 copies , was released a few months ago for a DVD compilation of songs for children attached to the weekly newsstand Smiles & Songs.
Giumbolo The site is maintained by Claudio Varetto that with negrinievaretto since 2001 also by the now famous site http://www.nickcarter.it/ , dedicated to the famous detective created comics on TV De Maria with unsurpassed Bonvi pencil and continues to have over 1,500 new visitors per month.
Guido De Maria said: "When I created Giumbolo was halved to overcome the complex of the author, would like Italo Calvino (always better than that of non-existent!). Nick Carter was signed with Bonvi, while the program Supergulp with Giancarlo Governments. And so, in the edition of 1978, I entered a surprise figure all mine: Giumbolo, a sort of helzapopping, which burst in the study of Supergulp, hopping here and there in the middle of the presentations of Nick Carter and aides. In recent years, during the meetings devoted to Supergulp I happen to do around Italy, when I present this funny character that I still enjoy a lot, especially the children of today. I really think Giumbolo unexplored and has potential that could have happened today. "
Wednesday, August 4, 2010
Parts For A Husky Truck Toolbox
Having traced the main stages of professional and artistic director of the first as a cartoonist, then as author of "carousel" and commercials, director and co-author of Supergulp! and finally co-director of Comix, the mayor paid homage to the career of Guido De Maria has emphasized the human qualities and artistic and has decided to recall the reasons for granting citizenship "through its ability to attract TV the attention of the general public being able to transmit values \u200b\u200band content. Attention and affection
confirmed by the large audience present friends, employees, several members of the artistic community of Modena, including the photographer Franco Fontana, the sculptor David Scarabelli, who was the initiator of the candidacy of De Maria for honorary citizenship, as recalled the mayor, and has carried great symbolic key to the city handed over during the evening show played by the director of Modena.
The cartoon on TV was the bet cultural Guido de Maria, but her artistic and decidedly more varied and has its roots in several genres: the experience a cartoonist, a director of commercials for the legendary carousel where the brands they claim to know the stories we tell; a long career that is reflected in the exhibition "Giumbolando: a trade to laugh" staged at the Council Chamber of City Hall Lama Mocogno and will continue until August 22, 2010 with the following opening hours: Thursday and Saturday 10-12, Sunday 17-19.
Chuggabug the evening began with an unusual backstage: the live lineup defined with the help of loyal collaborators, two as Nick Carter: Vito Lo Russo, tall and imposing, that has gathered at the "Tech" RAI most materials original Supergulp! and Gulp!, and Claudio Varetto, small, wise guardian of the memory of Guido De Maria. In fact, the lineup had been defined and tested several times but he drives like a true man of the theater who loves to involve the public and hear his moods staged the gag as if to underline that laughter is never the case but the result of a specific job done at a table (which is on display are the storyboards for some commercials that the original lineup of the pilot Supergulp). As a dowser Guido De Maria can stir the hilarity of the audience with a precise calculation of the measure, the gesture, with an innate sense of improvisation so that the same Vito, who knows him well from time to end once again exclaims: " Why, boss, we had prepared and then we made only 30%. " Remain the carousels of Brutos, Solomon and Franco and Ciccio and can not miss Bonvi Nick Carter and drawing to close even "Giumbolo" in a new version, but are omitted "Chicken George", some movies and jokes. Do not worry, it will be for next time. Comic art by Guido De Maria is not the curtain falls, the end turns the strolling player, the mask falls and only scene gratefully thank the public, musicians and technicians and savoir faire is the last to close the door. As stated by David
Scarabelli : "We would all like to have a friend and traveling companion as Guido De Maria: thanks Guido to exist. "
Thursday, July 22, 2010
Blueprints For Dining Table
Mocogno Lama, July 22, 2010 - Guido De Maria, an Italian film of the most innovative in terms of content, language and use of television, which transposed for the first time in the comic world on television, creating a new genre of mass culture: the "Comics on TV," will be awarded to the next August 1, 2010 Lama honorary citizenship of Mocogno , Modenese Apennine town that gave birth to the director. City Council Mocogno Lama, chaired by the mayor Luciana Serra will meet in special session to grant its highest honor her with Guido De Maria, the first director to receive the prestigious land in Modena where he lives and works for years. The exhibition will open at the Council Hall of Lama Mocogno 1 to August 22, 2010 on Thursdays and Saturdays from 10.00 to 12.00 and Sundays from 17.00 to 19.00.
Event and office printing by negrini and Varetto
Thursday, July 15, 2010
Cervical Mucus In Clot
"Jentu" in Salento dialect means "wind" The wind was good, with the sea and the sun make it unique in this wonderful land of Puglia: The Salento. And Jentu is thought by the name Gigi Barcella for the company based in Guagnano in the heart of Salento, founded with the goal of serving the mass distribution in central and southern Italy, distributing its own brand range of products - fresh salads and vegetables - ready to eat. Jentu part of the group Bergamo Agronomy and adheres to the products of Puglia Community collective mark which supports the consumption of local products.
Starting from the suggestions of the name, under the art direction of Massimo Negrini, negrinievarettoebarcella then carried the logo of the company, present on different lines of packaging - characterized by the yellow sun of Salento - giving such a personality to the many vegetables and salads in bags or in trays, divided into four main families: the tender , the crisp, bowls (salads) and vegetables to be cooked .
Jentu products are produced by applying the product specification "integrated pest management," to ensure the least possible use of pesticides and fertilizers for sustainable agriculture, based on seasonality and traceability of products, and promotes consumer intelligent and sensitive to bio-diversity, as stated in the accompanying pay off the mark in all material "from the earth more beautiful, more good nature."
The naming and brand idea Jentu designed to further strengthen the partnership began several years between the creative agency Gigi Barcella Negrini & Varetto, already established in the field through a number of works made with signature negrinievarettoebarcella to Calvi (Agricultural Cooperative Lombardo Veneto), GIBIDI, Bandini Industries Group, Lucchini RS, Isuzu trucks and more.
Friday, July 9, 2010
Gall Bladder And Stomach Fat
Yesterday, at the Teatro Strehler in Milan, was held the annual meeting of the UPA (advertiser Associates). Among the large audience, there was also our Varetto Claudio, representing Federpubblicità , who wrote in about this posting.
Milan, July 8, 2010 - Advertising is in strong afterthought. Sassoli de Lorenzo Bianchi , President of UPA, opening the annual meeting, said that "many changes are alternating in front of us: we are passing the information from the web to the web of people." Internet has become a monologue to dialogue. Changes that occur rapidly: as pointed out in his speech Franco Bernabe, chief executive of Telecom, in Italy in 2009, Facebook users have gone from 7 million to 14 million, and 2010 have already exceeded 17 million. The Social Network shorten the value chain: the market becomes the primary niche (even individual) rather than to mass, even if the traditional media continue and will continue to live with the new technologies. In a labyrinth there is no longer a single gate to reach the consumer.
Alex Bogusky (pictured), a young and famous American advertising just retired from the profession (and award-winning creator of the famous Chicken Burger King), has based his speech on "9 gorilla "to watch out for in the corporate communications or emerging values \u200b\u200bcharacteristic of the era and the new multi-channel" consum-actor "(as defined Giampaolo Fabris). First, the "Digital super me," the alter ego that is created on the social network shows how beautiful their children, their holidays and so on themselves. Still other gorilla of corporate Transparency: alternative energy, transparency, sustainable system, the digital workforce, the "Super We" (ie community), a healthy diet, "moving people" and "the nowness" (ie now). Most companies must pay attention to all the gorillas. At the end of assembly, Sassoli de Bianchi has announced that the 2010 growth in advertising spending is estimated at 2%. Not much, considering that last year's ad spending, compared to 2008, was decreased by 13% and then we are still far from the volumes of two years ago. However, it is a positive sign.
Thursday, July 1, 2010
Sample Lease Confidentiality Clause
Here there is neither cynical nor cowards, all ' aurora we are all ready to chase that dream of us is the life before us, grateful that time washes and leaves memories, signs .. folded pages in the book of exciting stories, phrases out, the bitter twist on the face, a crushed finger when I was a child, your rare smile.
himself those everyday exclusive: the party yesterday, up and down for porches to watch a record store, the helmet of Mambrino barber in the bowl, dish-colored nostalgia, missed : François you sing French because Italian is not enough.
We won, we lost: there is still is sanctioned in heaven or earth in a place or a place where not suffer and everything will be right, even if you can not fool yourself that flag lifts off the ground tired and worn, not There's no one, only you can do. And when
Auschwitz resonates waves on Piazza Grande, the flag of peace, consumed and unfulfilled, the dignity of a promise and a commitment that we can not drop in the mud of barbarous times. I wonder how can a man kill his brother ... still and always growing violence of the wind: they took voice, citizenship and work, but we are still here not to yield the right of a child for a job, to write words Rate of termination of its security, to oppose knowledge and belief that innovation rapacious profit but does not learn, not having to invest in the future.
runs the story without stopping, its engine is the heart of a hero on the bed everyday, burning.
One, was contemptuous of watches in the temple to say / will be destroyed / less suitable place: the old history and new choice. Escapes the Gospel to the wearer and a day will come from Cuernavaca to say: be happy at the table!
Thanks Guido!
Friday, June 25, 2010
Thermasilk Shampoo Equivalent
Thanks to this first contribution of Maria Grazia Blacks, with " economics and finance" the blog Negrini & Varetto opens a window on the main debates on economic and financial performance of Italian industrial system.
We aim to give a little "barometer" for the real economy and the problems of enterprises with particular emphasis on issues of major strategic impact, attractive in terms of communication strategies and marketing, compared with those sectors and geographical areas and operating of Agency client companies.
Milan, June 24, 2010 - For more than twenty months of the financial earthquake - began with the failure of Lehman and the bailout by the U.S. government's AIG - a second crisis, different but no less dangerous generated this time by the sovereign debt of the States strikes on economic and financial system remains fragile and confirms that the figure of this first decade of the new millennium, as written by Philip Kotler, turbulence.
In this scenario what happens to the real economy and, in particular, what is happening to the Italian companies? He spoke June 23 the MIP, the School of Management of Politecnico di Milan, teachers and experts, including Umberto Bertelè, Stefano Preda, Gianluca Spina, Fabio Sdogati during the panel discussion on "World Crisis Act II: what scenarios for finance and the real economy."
The picture of the real economy has been traced by Gianluca Spina (pictured), director of the Politecnico di Milano. system in 101 areas surveyed in Italy - roughly identifiable with traditional manufacturing districts - from May / June 2009 started out in general terms when compared to the bounce point of acute crisis. During that time, March 2010 vrs March 2009, more than half of Italian system areas (27%) showed a more marked positive growth (+ 10%), others (ie another 27%) increase but less than 10%, while the remaining 46% continues to lag.
growth is not uniform for each sector: for example in textiles and clothing if Carpi a decrease of -28%, Rimini scored a growth of +20% and +5% with a Biella resists .
This trend does not seem to be affected by the geographical location, according to a type of North-South: An example is the area of \u200b\u200bfootwear in the face of a decline of 60% in Casarano (LE) show good performance in Lucca ( +39%) and Bari (+21%). Among the sectors
most promising seem to have a lot of unfulfilled potential as food to the area of \u200b\u200bParma (+32%) which is the locomotive through all'exploit cheese (+65%), to signal the progress of the wine sector (+8.4 %), however, this area continues to highlight difficulties in relationships with the demands of large retail chains.
There are manufacturing sectors and areas of vocation, which have much weight in Emilia Romagna and in the provinces of Modena and Reggio Emilia, recorded the worst performance: in particular still difficulties for agricultural machinery (-30%) and for 'appliances (-20%). areas and sectors where the reduction of incentives state as part of policies aimed at containing the debt, have raised fears that the negative effects triggered by the crisis have not yet finished. A tow
turnovers exports, up 8.8% in the first quarter of 2010, which are directed mainly towards the countries of the European Union, the lack of our companies' ability to attack the emerging markets, exports to India For example, marks a paltry 0.6%. However, their emerging economies, China and India in the lead, remain at the top of the growth of gross domestic product for the current year and in terms of estimates for the coming years. In the past year forecast of GDP growth of +10% for China, of +8.3% for India and 1.5% for the European Union.
The growth rate of Chinese GDP expected for 2020 is +25%, an increase designed to pulverize the records of this last year: 13 million cars sold in 2009 in China, Chinese exports +48.5% recorded in May 2010, more than 150 million Chinese who have become middle class, can aspire to buy Western goods. China's growth is not without shadows: on the one hand, the new disposable income has rapidly pushed property prices to the point that we speak of a real bubble in real estate, the relationship in terms of income between urban and rural (4 to 1) is very unbalanced and especially in the last year has seen an increase in labor costs (+70%) species in Guangdong, where there is a high concentration of engineering companies of Italian origin.
on this very scenario the problem of unbalanced sovereign debt and the choice of governments to reduce the mortgage debt makes a series on growth. E 'was Professor Fabio Sdogati to put theme in a provocative way: it is permissible to kill the weak recovery in place, exposing them to serious risk of stagnation or recession, to reduce (if all goes well) the growth of public debt? The Italian debt now stands at 119% of GDP, however, has remained in line (+13%) in the last three years, while in many countries have recorded strong increases in the period 2010/2007: +79% for Japan, which is touching 200% of GDP remains the highest in the world, 76% in the United Kingdom, + 48% in USA, 26% in Germany. However, only in European countries are being launched heavy corrective measures such as estimates for the U.S., which last year alone have increased the debt of 30%, provide for an overrun of 100% of the debt as early as next year.
on everything one thing is certain beyond the actual size of the Greek question, a country that weighs 2% of European GDP, the one that is under attack today is the leadership and the European recovery .
Europe now seems at a crossroads and its ability to interpret the situation is not dogmatic, the choice of policy to overcome the dilemma between discipline and permissiveness.
(World Crisis, -1 -)
For Varetto & Negrini, Maria Grazia Blacks
Tuesday, June 22, 2010
Is It Normal To Bleed During Uti
ISSUE No. 7 BLOG MARKETING
(reading time 6 minutes)
Last
case history before the summer break, which will see me and my staff engaged for the realization of what is written in the previous post. By the seventh
"exit" of my blog, I want to tell you about a case that has raised a stir for its impropriety. A few nights ago, while watching TV, my attention was focused on a spot that "had" an anti-cellulite product of a famous brand.
Obviously, the subject was a visual model, with a physical tonic, the result of hours in the gym and not a close encounter with the product sold. Suddenly, I begin to hear the voice of the speaker that begins with this sentence: "Cellulite is a disease."
I had a jolt, I started to laugh and suddenly I stopped doing it.
The product in question can be listed as non-cosmetic drugs.
The next day I made two phone calls. The first
to my personal doctor, who confirmed to me that cellulite is not a disease.
Then I called a pharmacist friend of mine and I asked him to tell me about the product and sales volumes of the same.
The product is sold as cellulite, a product of natural cosmetics / aesthetics, is not considered a drug completely.
In relation to sales volume, the pharmacist in question he confirmed an increase in sales, giving me some interesting details, especially by users of a psychological nature.
The strategy has been implemented is subtle but effective:
- if I tell you you're sick, you have a disease, what do you do? Theoretically you should go to the doctor, but modern times will "help" to make a different choice. Go to the pharmacy, and since television has already given you the solution, you buy the "medicine".
If I were not sick, pharmacy would you go there. But because you're afraid to feel bad ... there you go.
- Question time: advertising, you'll go wild over a fear, a sense of anxiety. Why? But as soon you go to the sea and the "proof costume" you can not send another in your place. God that anxiety, you have to do absolutely anything!
One of the most widely used marketing techniques, is to get the buyer to lose lucidity, you "jump" his rational side and then leverage the emotional one, and when the rational part comes back, the person ends up with a product of the hands that would never have wanted to buy.
the common line of cosmetics company in question, was fined for an amount of 490,000 €, the guarantor on charges of "misleading advertising". The investment was worth the risk, since the year before that company had turnover of € 260 million.
This technique is called "disease mongering" and is more dangerous than the mere implementation of a misleading advertising.
Here is the definition that Wikipedia gives the phenomenon: "The term" disease-mongering "or commodification of the disease indicates a marketing operation for the introduction of a drug ready for release into the market through an advertising campaign aimed introduction of clinical medicine outside the meeting to encourage the consumer to find a remedy for specific diseases. "
Not bad right? Think of the profits! And then ... the volumes. there to rub your hands!
Instead, terrible! If
to sell an anti-cellulite you have to create a disease, maybe you could attend one of my marketing course, who knows, maybe you can learn to sell the same without feeling obliged to "play dirty".
Maybe we need to take a step back, in all cases, something must be done, this escalation of negative marketing is neither ethical nor worthy of the science itself.
conclude this post with two tips for women, a record of technical and legal nature.
First tip: accepted for who you are and above all accept the fact that time can not be stopped. This is not to say that you have to "let go", but a bit 'of peace in more would be nice, and more importantly, could potentially get away from certain strategies incorrect. According
advice: go to your doctor if you have doubts about this post, compared with him. Never take his place, you are not technically prepared. You'll see that in the end, invest a bit 'of time in exchange for a good money saving combined with a great sense of serenity and awareness.
Technical note: preparing for the establishment of the post you're reading, and trying to understand the meaning of the word "cellulite" applied to the word "disease", I found dozens of sites that confirm the thesis of the disease and / or illness.
not fall for it, are just the result of a viral strategy implemented by the manufacturer, to gain credibility through other interfaces such as forums, sites etc. owl. apparently not related.
If you have any medical, go to a doctor, and when compared with other specialists have differing opinions, write reports and order of medical abuse.
Record Office: pharmaceutical companies have offices Legal particularly voracious and ferocious. In this post, was not mentioned in any way or that the name of the product and I dealt with the theme of the strategy. However, wanting to offer a complete service to you who read my blog, I put the links below for the case history of this post. The authors of individual articles and newspapers that published them, own the rights to information.
Have a good summer, we "reread" the beginning of September and we will face an autumn full of interesting activities.
Know that regardless of the status of your hips, belly or your cellulite will be my pleasure to respond to your comments and confront you.
continue to follow. Thank you for your always precious attention and see you soon.
Emmanuel Macaluso
Here are links to related posts:
Definition of disease mongering by Wikipedia: http://it.wikipedia.org/wiki/Disease-mongering
legislation on misleading advertising: http://www.parlamento.it/parlam/leggi/deleghe/07145dl.htm
Articles with the case history mentioned in the post: http://robertolapira.nova100 .ilsole24ore.com/2009/12/le-bugie-nella-pubblicita-di-somatoline-costano-490-mila-di-multa-alla-manetti-hroberts.html
http://www.altroconsumo.it/cura-personale/somatoline-contro-la-cellulite-e-un-farmaco-s276063.htm
Thursday, June 10, 2010
How Can I Tell If My Tongue Ring Is Too Small
In this short video (28 seconds), we have condensed in a fast parade, a small negrinievaretto part of the portfolio.
If you're careful, you'll see a selection of works for more than 20 customers.
search and find! Below the video is the list of work ...
In order of appearance:
- COM & COM '92: letters of Bruno Bozzetto + Logo and Corporate Identity
- MODENA MEDICAL - Group Initiative Medical: Brochure "Dermoestetica"
- Garcia: Page institutional advertising
- ISUZU *: multi-subject national campaign trucks n-evolution
- SHOPPING CENTRE VICTORIA (Essequattro Consulting Firm): Posters "Sales"
- PASTA CECCATO (Calvo) *: product catalog
- EMAK SpA: financial and communication
house organ - Federconsumatori: Handbook for User 'rail
- COVER: giornalone Trony April-May 2010
- BANDINI INDUSTRIES *: Monograph Corporate
- GIBIDI (member of BANDINI INDUSTRIE) *: logo
- BANDINI INDUSTRIES:
logo - MODERFRIGO: logo
- WITTENSTEIN spa: Stand 2010, corporate blog (wittiblog), video
- LIGHT MARTINI: direct marketing for the GDO
- SCRATCH (Calvo) * : wine label
- MODENA Asphalt: page advert in local media
- SHOPPING CENTRE VICTORIA (Essequattro Consulting Firm): Competition
2009 - MODENA MEDICA - Medical Group Initiative: corporate advertising page
- HARPO CONSULTING: advertising page
- KAPPA REAL ESTATE: page advertisement in the national press
- LUCCHINI RS *: advertising page
- BOARIO CONGRESS: logo
- ESCO ENERGON: advertising page for Cavenago Brianza, Website and Corporate Identity, Captain Energon, Press Office
- Bloomsbury Publishing: Box "Supergulp!" (Book + VHS), Box Set "Nick Carter" (book + DVD)
- http://www.nickcarter.it/
Works marked with an asterisk (*) were made with the signature negrinievarettoebarcella.
Friday, June 4, 2010
What Does Norfloxacin Treats
Staying on the climate of memories (see previous post about 20 years by the official agency) and approaching the World Cup, today we talk about COVERS (Cooperative Professional Appliances) negrinievaretto customer since 1989, thanks to an epic race won by the agency youngest (then), but with the most innovative ideas and more structured. After an exchange via pay phone between the two partners, a better communication strategy - in style "Milan" - was written by Claudio Varetto - who was finishing his military service - with the typewriter in the army lunch break, with the consent of a marshal, and while he was on leave, was sent, along with several drawings and text, fax - from a tobacco shop in Bologna with fax charges - Massimo Negrini, that the waiting in a print shop in that Pisogne. Negrini ( soldier acquitted him instead ) rewrote all in beautiful, starting from Varetto sketches, prepared and finished the layout for the presentation. And so the agency won the race, scoring his first contract with a major customer: a cooperative of 100 stores of home appliances in different provinces of Lombardy. The first campaign consisted mainly of a folderino, printed in 300,000 copies circulated door-to-door, with illustrations comics who saw anthropomorphic appliances play football on the cover (see image above), entitled "Preview of World Cup '90" (also accompanied outputs from local newspapers) there was a coupon inside to ask for the key ring with the '90 World Cup official mascot (named "Hello"). Were distributed to 30,000 key retail outlets (assuming the canonical 10% redemption of coupons) and keychain all disappeared! It was a great success. The following year, 1990, covers came in a European buying group, GRE, and some years later, when it was formed, it became part of the group that manages the brand Trony . http://issuu.com/negrinievaretto/docs/trony_9apr_3mag
Wednesday, May 26, 2010
Pavilion T3000 Drivers Lan
ISSUE No. 6 BLOG MARKETING
(4 minutes reading time)
But I will try to do something more.
I write this post to make public my intentions, not about a new strategy regarding the project cost emacaluso.com.
I do now, publicly, so you can make a bet with you if you want.
Here's my idea: Today, at the same time my career, I close my temporary official athletic site (www.emacaluso.com). Site will reopen on 20 September and will be my official website as a professional Marketing and trainer. So far nothing that is worth a bet.
- Total website visits: more than 55,000
- entries on web search engines: from 18,500 to over 60,000 min max
- no e-mail addresses in the project mailing list: 1112
- No. enrolled in the official fan club: 103
In the first post of Marketing Blog, I wrote that the numbers should be respected because "the numbers are actually people."
Here are the terms of the bet, if you'd like to accept it. Bet that'll bring all the people who have followed me as an athlete on the mailing list (1112) and in the fan club (103), to follow me as a professional Marketing and training? All in four months, by September 20!
Mind you, most of those people have registered from my site, because they are passionate about athletics and sports, nothing to do with marketing!
contrary ... we make it more difficult! In addition to moving people's attention on the new project, I certify that on 20 September my site will be dedicated to a professional site most visited site in Italy.
Then there are you?
I designed a strategy for implementation at no cost, just as I did with the campaign I WANT / I FIGHT (see ISSUE # 3 of 10 January 2010 on this blog). But this time it's not a video though, but to do a "pirouette" interest More than 1,200 people ... not bad right?
It included 18 "moves", of which 18 actions you will realize with a post on this blog at the end of the strategy, which ends next Sept. 25.
I issued the challenge, and how to make the best pool players, I tell you before you hit the "ball" in which I will enter the hole, in other words, I declare that the goal must be the result.
the way, you might be wondering what will be my first move. Well, I just made, making you read this post and having you say when you see my new site ... (do not know what I'd give to see the smile you're looking for to hide) ... with that smile you've accepted the bet. Meanwhile
Thanks for your time, please leave a comment to this post, put on the agenda on September 20 and continues to follow in the coming months I will still need your attention.
soon
Emmanuel Macaluso
- If you want to see my resume and all the sporting achievements of the project go to emacaluso.com http://www.emacaluso.com/web% 20pages/profile.html
- If you want to subscribe to our newsletter to keep updated on my activities and ISSUES on my blog send an email to emmanuele.macaluso @ gmail.com
- if you want to see my site www.emacaluso.com
Gay Crusing Spots In Macomb Michigan
time flies! Exactly twenty years ago, May 26, 1990, there was the official inauguration of the first seat of Negrini & Varetto to Budrione of Carpi, the presence of over a hundred people, including Bishop Bassano Staffieri, then Bishop of Carpi . The house that housed the headquarters (nicknamed "Budrion City") was lost in the countryside near Modena, Carpi Budrione, so that the clam that had coined for the start of our business was in fact "the real advertising campaign."
In 1987 she was born the signature "Negrini & Varetto" on the early works by Massimo Negrini Varetto with Claudio, the company was created in 1989 but only then, in 1990, was officially opened our office, complete with copier, fax and first computer with laser printer (internet does not yet know what it was).
The group negrinievaretto "on Facebook (who had not yet signed it if it wants to do it: we are obviously very pleased ago), in addition to our recent work, see some photos of the event are long gone, this is the direct link to see:
http://www.facebook.com/album.php?aid=229477&id=74450097068&l=949622dc2f .
as we were young ...
Monday, May 17, 2010
Girdle How Long Wear After Delivery
than a few years ago, the press media has really changed. Two papers handled by negrinievaretto the "Guide rail user" Federconsumatori for Emilia Romagna and the competition "New Energy for Cavenago" Energon to go out, have been in recent days of some radio and TV services are now seen and heard on-line, albeit at different days of their "broadcast."
- Radio All Advertising: radio interview with Claudio Varetto up comics and advertising, starting from the two case histories of negrinievaretto above, listenable at this link:
http://www.radiotuttopubblicita.com/podcast/ClaudioVaretto/index.htm
- E 'TV Emilia Romagna: transmission to the trains in the region who have been invited Giuseppe Poli Federconsumatori of Emilia Romagna who presented the "Guide rail user" made by negrinievaretto, of which they were sent several pictures during this episode of "Law and Reversal" program broadcast on IcaroTv and E 'Tv Romagna. Full service is visible at this link: http://www.blip.tv/file/3605137
- Brianza Channel: service broadcast on channel 922 on Sky Award Competition for schools Cavenago of Brianza "New Energy for Cavenago", which was held Sunday, May 9 event in the "Green Future", in the presence of the writer Luca Novelli, director Guido De Maria (President of the Jury), the Sem Galbiati Mayor, Councillor Andrea Scaccia, Federico Trippi University of Florence, Luca Dock Energon Esco, introduced by Claudio Varetto. The movie can be seen at this link: http://www.brianzanews.it/wp-content/themes/revolution-magazine/video-overlay.php?f=aHR0cDovL3d3dy5icmlhbnphbmV3cy5pdC8vL3VwbG9hZHMvdmVyZGUgZnV0dXJvIHdlYi53bXY
Tuesday, May 11, 2010
Monday, April 26, 2010
Head Bands That European Soccer Players Wear?
(Time Reading 5 minutes)
This time I will speak neither a real marketing strategy or a case history.
would like to share with you some reflections related to the much-abused term "Made in Italy".
Meanwhile, do not deny that I find it quite remarkable that a quality label that would identify an Italian product, whether written in English. I always thought that, despite globalization, when you have a strong product, it is necessary to know and identify the market through its original features. Like the French, who chose a Fabriqué en France. Before contradiction.
The second contradiction is also interesting, and we meet just when we start talking about globalization. I wonder, how do you mark a product "Made in Italy" when you put it in production across the world at virtually no cost of production and then sell it on the Italian market at a price that makes you think has been done in a suite of the best hotel in Rome?
's right, even an Italian concept. Did you know for example that some designers, especially with regard to jeans and T-shirt did not even send the models to be packaged in China, but choose the model that the Chinese send him? Curious is not it? But it is.
Over the years it has created a brand, through specific strategies of brand management and brand credibility that led the market did not notice the lie on which everything has its roots.
be clear, some good Italian company that is able to overcome their challenges is playing clean, but I assure you, if you get up the rocks to see what's underneath, you'll find some surprises to say the least interesting.
For example, you know that even the icon of "Made in Italy" is a hoax?
not tell me that you noticed! I am referring to the car par excellence, one that has "driven" and that Italy is back in great shape a few years ago, between glitter and Italian flags.
sure you understand what I'm talking about. Go and see the extraordinary fact that spot was made for the launch, very hard, you will definitely proud of being Italian and Ricky Tognazzi's voice will make you shudder.
Here's the link:
Beautiful is not it? Too bad that many of those great people there are more, indeed, I'll tell you, I wonder what those great people would think if he told you the truth, namely that the machine in question are in Poland. That's right, "Made in Poland" or "Polska" if you prefer.
Thanks to strategies of "positioning cultural "you can do that too. Fico no? Well, not really.
I find it unethical to push a product, like a national icon making do abroad. Here truth is not hidden, but manipulated by the "P" for the promotion and all its subcategories.
And if we add the price policy through which, the factory in Poland and we pay as if it were made in Italy. But in a suite at the Golden Palace in Turin this time ... I wonder
those personalities that are gone, what he thought of how we have reduced by now as we left the real values \u200b\u200bto live in an environment full of simple perceived values, but above all, Falcone and Borsellino (also present in the spot), like good southern, what would think if they knew that the Italian icon is manufactured in Poland and Termini Imerese is closing?
This is not an attack on a company in particular is a reflection on a system that is about to implode and that before long, because of his "stand on anything" will become unmanageable for us, too technical.
need a real awareness on the part of us all and especially a set of concrete actions of remediation strategies. We need to work on the product and balance and respect that there must be something between those who enter and the market.
we do it? I think we should do it. I'll try and know that probably I will need you.