Friday, June 25, 2010

Thermasilk Shampoo Equivalent

World Crisis: the second act on stage at MIP in Milan. The portfolio

Thanks to this first contribution of Maria Grazia Blacks, with " economics and finance" the blog Negrini & Varetto opens a window on the main debates on economic and financial performance of Italian industrial system.
We aim to give a little "barometer" for the real economy and the problems of enterprises with particular emphasis on issues of major strategic impact, attractive in terms of communication strategies and marketing, compared with those sectors and geographical areas and operating of Agency client companies.


Milan, June 24, 2010 - For more than twenty months of the financial earthquake - began with the failure of Lehman and the bailout by the U.S. government's AIG - a second crisis, different but no less dangerous generated this time by the sovereign debt of the States strikes on economic and financial system remains fragile and confirms that the figure of this first decade of the new millennium, as written by Philip Kotler, turbulence.
In this scenario what happens to the real economy and, in particular, what is happening to the Italian companies? He spoke June 23 the MIP, the School of Management of Politecnico di Milan, teachers and experts, including Umberto Bertelè, Stefano Preda, Gianluca Spina, Fabio Sdogati during the panel discussion on "World Crisis Act II: what scenarios for finance and the real economy."

The picture of the real economy has been traced by Gianluca Spina (pictured), director of the Politecnico di Milano. system in 101 areas surveyed in Italy - roughly identifiable with traditional manufacturing districts - from May / June 2009 started out in general terms when compared to the bounce point of acute crisis. During that time, March 2010 vrs March 2009, more than half of Italian system areas (27%) showed a more marked positive growth (+ 10%), others (ie another 27%) increase but less than 10%, while the remaining 46% continues to lag.
growth is not uniform for each sector: for example in textiles and clothing if Carpi a decrease of -28%, Rimini scored a growth of +20% and +5% with a Biella resists .
This trend does not seem to be affected by the geographical location, according to a type of North-South: An example is the area of \u200b\u200bfootwear in the face of a decline of 60% in Casarano (LE) show good performance in Lucca ( +39%) and Bari (+21%). Among the sectors
most promising seem to have a lot of unfulfilled potential as food to the area of \u200b\u200bParma (+32%) which is the locomotive through all'exploit cheese (+65%), to signal the progress of the wine sector (+8.4 %), however, this area continues to highlight difficulties in relationships with the demands of large retail chains.
There are manufacturing sectors and areas of vocation, which have much weight in Emilia Romagna and in the provinces of Modena and Reggio Emilia, recorded the worst performance: in particular still difficulties for agricultural machinery (-30%) and for 'appliances (-20%). areas and sectors where the reduction of incentives state as part of policies aimed at containing the debt, have raised fears that the negative effects triggered by the crisis have not yet finished. A tow
turnovers exports, up 8.8% in the first quarter of 2010, which are directed mainly towards the countries of the European Union, the lack of our companies' ability to attack the emerging markets, exports to India For example, marks a paltry 0.6%. However, their emerging economies, China and India in the lead, remain at the top of the growth of gross domestic product for the current year and in terms of estimates for the coming years. In the past year forecast of GDP growth of +10% for China, of +8.3% for India and 1.5% for the European Union.
The growth rate of Chinese GDP expected for 2020 is +25%, an increase designed to pulverize the records of this last year: 13 million cars sold in 2009 in China, Chinese exports +48.5% recorded in May 2010, more than 150 million Chinese who have become middle class, can aspire to buy Western goods. China's growth is not without shadows: on the one hand, the new disposable income has rapidly pushed property prices to the point that we speak of a real bubble in real estate, the relationship in terms of income between urban and rural (4 to 1) is very unbalanced and especially in the last year has seen an increase in labor costs (+70%) species in Guangdong, where there is a high concentration of engineering companies of Italian origin.
on this very scenario the problem of unbalanced sovereign debt and the choice of governments to reduce the mortgage debt makes a series on growth. E 'was Professor Fabio Sdogati to put theme in a provocative way: it is permissible to kill the weak recovery in place, exposing them to serious risk of stagnation or recession, to reduce (if all goes well) the growth of public debt? The Italian debt now stands at 119% of GDP, however, has remained in line (+13%) in the last three years, while in many countries have recorded strong increases in the period 2010/2007: +79% for Japan, which is touching 200% of GDP remains the highest in the world, 76% in the United Kingdom, + 48% in USA, 26% in Germany. However, only in European countries are being launched heavy corrective measures such as estimates for the U.S., which last year alone have increased the debt of 30%, provide for an overrun of 100% of the debt as early as next year.
on everything one thing is certain beyond the actual size of the Greek question, a country that weighs 2% of European GDP, the one that is under attack today is the leadership and the European recovery .
Europe now seems at a crossroads and its ability to interpret the situation is not dogmatic, the choice of policy to overcome the dilemma between discipline and permissiveness.


(World Crisis, -1 -)


For Varetto & Negrini, Maria Grazia Blacks

Tuesday, June 22, 2010

Is It Normal To Bleed During Uti

"using fear to sell" by imperfection of illness in 30 seconds (spot)

ISSUE No. 7 BLOG MARKETING

(reading time 6 minutes)



Last
case history before the summer break, which will see me and my staff engaged for the realization of what is written in the previous post. By the seventh

"exit" of my blog, I want to tell you about a case that has raised a stir for its impropriety. A few nights ago, while watching TV, my attention was focused on a spot that "had" an anti-cellulite product of a famous brand.

Obviously, the subject was a visual model, with a physical tonic, the result of hours in the gym and not a close encounter with the product sold. Suddenly, I begin to hear the voice of the speaker that begins with this sentence: "Cellulite is a disease."
I had a jolt, I started to laugh and suddenly I stopped doing it.
The product in question can be listed as non-cosmetic drugs.

The next day I made two phone calls. The first
to my personal doctor, who confirmed to me that cellulite is not a disease.
Then I called a pharmacist friend of mine and I asked him to tell me about the product and sales volumes of the same.
The product is sold as cellulite, a product of natural cosmetics / aesthetics, is not considered a drug completely.
In relation to sales volume, the pharmacist in question he confirmed an increase in sales, giving me some interesting details, especially by users of a psychological nature.

The strategy has been implemented is subtle but effective:

- if I tell you you're sick, you have a disease, what do you do? Theoretically you should go to the doctor, but modern times will "help" to make a different choice. Go to the pharmacy, and since television has already given you the solution, you buy the "medicine".
If I were not sick, pharmacy would you go there. But because you're afraid to feel bad ... there you go.

- Question time: advertising, you'll go wild over a fear, a sense of anxiety. Why? But as soon you go to the sea and the "proof costume" you can not send another in your place. God that anxiety, you have to do absolutely anything!

One of the most widely used marketing techniques, is to get the buyer to lose lucidity, you "jump" his rational side and then leverage the emotional one, and when the rational part comes back, the person ends up with a product of the hands that would never have wanted to buy.

the common line of cosmetics company in question, was fined for an amount of 490,000 €, the guarantor on charges of "misleading advertising". The investment was worth the risk, since the year before that company had turnover of € 260 million.

This technique is called "disease mongering" and is more dangerous than the mere implementation of a misleading advertising.

Here is the definition that Wikipedia gives the phenomenon: "The term" disease-mongering "or commodification of the disease indicates a marketing operation for the introduction of a drug ready for release into the market through an advertising campaign aimed introduction of clinical medicine outside the meeting to encourage the consumer to find a remedy for specific diseases. "

Not bad right? Think of the profits! And then ... the volumes. there to rub your hands!

Instead, terrible! If

to sell an anti-cellulite you have to create a disease, maybe you could attend one of my marketing course, who knows, maybe you can learn to sell the same without feeling obliged to "play dirty".
Maybe we need to take a step back, in all cases, something must be done, this escalation of negative marketing is neither ethical nor worthy of the science itself.

conclude this post with two tips for women, a record of technical and legal nature.

First tip: accepted for who you are and above all accept the fact that time can not be stopped. This is not to say that you have to "let go", but a bit 'of peace in more would be nice, and more importantly, could potentially get away from certain strategies incorrect. According

advice: go to your doctor if you have doubts about this post, compared with him. Never take his place, you are not technically prepared. You'll see that in the end, invest a bit 'of time in exchange for a good money saving combined with a great sense of serenity and awareness.

Technical note: preparing for the establishment of the post you're reading, and trying to understand the meaning of the word "cellulite" applied to the word "disease", I found dozens of sites that confirm the thesis of the disease and / or illness.
not fall for it, are just the result of a viral strategy implemented by the manufacturer, to gain credibility through other interfaces such as forums, sites etc. owl. apparently not related.
If you have any medical, go to a doctor, and when compared with other specialists have differing opinions, write reports and order of medical abuse.

Record Office: pharmaceutical companies have offices Legal particularly voracious and ferocious. In this post, was not mentioned in any way or that the name of the product and I dealt with the theme of the strategy. However, wanting to offer a complete service to you who read my blog, I put the links below for the case history of this post. The authors of individual articles and newspapers that published them, own the rights to information.

Have a good summer, we "reread" the beginning of September and we will face an autumn full of interesting activities.

Know that regardless of the status of your hips, belly or your cellulite will be my pleasure to respond to your comments and confront you.

continue to follow. Thank you for your always precious attention and see you soon.

Emmanuel Macaluso



Here are links to related posts:
Definition of disease mongering by Wikipedia:
http://it.wikipedia.org/wiki/Disease-mongering
legislation on misleading advertising: http://www.parlamento.it/parlam/leggi/deleghe/07145dl.htm
Articles with the case history mentioned in the post: http://robertolapira.nova100 .ilsole24ore.com/2009/12/le-bugie-nella-pubblicita-di-somatoline-costano-490-mila-di-multa-alla-manetti-hroberts.html
http://www.altroconsumo.it/cura-personale/somatoline-contro-la-cellulite-e-un-farmaco-s276063.htm

Thursday, June 10, 2010

How Can I Tell If My Tongue Ring Is Too Small

negrinievaretto in 28 seconds!

In this short video (28 seconds), we have condensed in a fast parade, a small negrinievaretto part of the portfolio.
If you're careful, you'll see a selection of works for more than 20 customers.
search and find! Below the video is the list of work ...



In order of appearance:
- COM & COM '92: letters of Bruno Bozzetto + Logo and Corporate Identity
- MODENA MEDICAL - Group Initiative Medical: Brochure "Dermoestetica"
- Garcia: Page institutional advertising
- ISUZU *: multi-subject national campaign trucks n-evolution
- SHOPPING CENTRE VICTORIA (Essequattro Consulting Firm): Posters "Sales"
- PASTA CECCATO (Calvo) *: product catalog
- EMAK SpA: financial and communication
house organ - Federconsumatori: Handbook for User 'rail
- COVER: giornalone Trony April-May 2010
- BANDINI INDUSTRIES *: Monograph Corporate
- GIBIDI (member of BANDINI INDUSTRIE) *: logo
- BANDINI INDUSTRIES:
logo - MODERFRIGO: logo
- WITTENSTEIN spa: Stand 2010, corporate blog (wittiblog), video
- LIGHT MARTINI: direct marketing for the GDO
- SCRATCH (Calvo) * : wine label
- MODENA Asphalt: page advert in local media
- SHOPPING CENTRE VICTORIA (Essequattro Consulting Firm): Competition
2009 - MODENA MEDICA - Medical Group Initiative: corporate advertising page
- HARPO CONSULTING: advertising page
- KAPPA REAL ESTATE: page advertisement in the national press
- LUCCHINI RS *: advertising page
- BOARIO CONGRESS: logo
- ESCO ENERGON: advertising page for Cavenago Brianza, Website and Corporate Identity, Captain Energon, Press Office
- Bloomsbury Publishing: Box "Supergulp!" (Book + VHS), Box Set "Nick Carter" (book + DVD)
- http://www.nickcarter.it/
Works marked with an asterisk (*) were made with the signature negrinievarettoebarcella.

Friday, June 4, 2010

What Does Norfloxacin Treats

from cover to Trony: since 1989 (and beyond!)

Staying on the climate of memories (see previous post about 20 years by the official agency) and approaching the World Cup, today we talk about COVERS (Cooperative Professional Appliances) negrinievaretto customer since 1989, thanks to an epic race won by the agency youngest (then), but with the most innovative ideas and more structured. After an exchange via pay phone between the two partners, a better communication strategy - in style "Milan" - was written by Claudio Varetto - who was finishing his military service - with the typewriter in the army lunch break, with the consent of a marshal, and while he was on leave, was sent, along with several drawings and text, fax - from a tobacco shop in Bologna with fax charges - Massimo Negrini, that the waiting in a print shop in that Pisogne. Negrini ( soldier acquitted him instead ) rewrote all in beautiful, starting from Varetto sketches, prepared and finished the layout for the presentation. And so the agency won the race, scoring his first contract with a major customer: a cooperative of 100 stores of home appliances in different provinces of Lombardy. The first campaign consisted mainly of a folderino, printed in 300,000 copies circulated door-to-door, with illustrations comics who saw anthropomorphic appliances play football on the cover (see image above), entitled "Preview of World Cup '90" (also accompanied outputs from local newspapers) there was a coupon inside to ask for the key ring with the '90 World Cup official mascot (named "Hello"). Were distributed to 30,000 key retail outlets (assuming the canonical 10% redemption of coupons) and keychain all disappeared! It was a great success. The following year, 1990, covers came in a European buying group, GRE, and some years later, when it was formed, it became part of the group that manages the brand Trony .
So negrinievaretto continues to lay out more than twenty years "giornaloni" on appliances, hi-fi, telephony, also branded Trony. Here You can browse through one of the last (April-May 2010):
http://issuu.com/negrinievaretto/docs/trony_9apr_3mag