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MANIFESTO OF MARKETING ETHICS" ETHICS AS THE VALUE IN TOLERANT AND NEED TO MARKETING STRATEGIES "

ISSUE N ° 2 - BLOG MARKETING

" A strategist has a moral obligation to himself

and its surroundings to generate wealth

through its decisions "

Emmanuel Macaluso

From Wikipedia : L ' ethics (from the ancient greek ἔθος (or ήθος) [1], "ethos", behavior, dress, customs) is the branch of philosophy that studies the rational and objective foundations that distinguish human behavior in good, fair, or morally licit, compared to behavior deemed inappropriate or morally bad.

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What ethics is a factor that those who make my job much more often than meets the lender's operational work on other fronts.

For example, one of my favorite parts of my job is when I do training.
When I enter the classroom there is always someone who thinks he knows what the MKTG and that assumes that anyone involved in Marketing, you do not ever regard to ethics.
Needless to say, after a few minutes you will discover that marketing is something very different from what you imagine, and yet, that ethics is a topic that always leaves a bitter aftertaste, and for those who listen to the teacher.


Another example goes back two years ago, I remember dealing with a show, whose owner, irritant with a smile, thinking of you in front of one of his underage students to manipulate mentally, said, "ethics is that thing when you care about your interests," but even worse was the comment of an operator deals with communication that, when I told the anecdote above, I said, "is not entirely wrong."

Lord have mercy! The definition of ethics is indicated at the beginning of post for them!

I would have still a lot of anecdotes.

With this post on my official blog, I do not want to make a keynote ethics, but I want to clarify once and for all my view of ethics, as a man and then as a professional.

stategica One has a moral obligation to himself, to generate wealth through their own decisions, and above all, a strategist knows better than anyone the difference between what is and what it is.

A strategist is responsible for making things work, to create a strategy that centers the target, and that does not lead to having to deal with the problems, simply because all human problems imaginable has already been avoided in the design phase.

But even more, a strategist has the duty and the privilege of raising the quality of the work of others and submitting them to the attention of the world. This


Marketing is my manifesto of ethics, through the technique and respect of individuals, can not lose anything of its potential. Published and available to anyone who wants to know the true mission of the science that use functions.


"No matter what your role in any production process, what counts is that whatever you do, you must be a man, and you have to carry around that inimitable cultural baggage that only you can build through your experiences and your technical and human evolution. " This EM

a strategist knows that better than anyone, and knows how to never forget.

Emmanuel Macaluso

Does Syphalis Always Show Up

James Dean is alive



least in the spot of this company's long-term investment. What would James have done if he had more time? We like it.

Jewel De Nyle In Casting

One in five tweet

is advertising-made for free-users.

We are the market, understand?

Valerian Root And Chamomile

Joy, bad taste!



Okay monetizing events, but also exploit the death of Mike Bongiorno I think a move is too blatant. Thank you, Mike, that he has made a pitch! Okay
in Italy now apply all means, check out the comments left on vulgar YouTube and horrified. Congratulations, scum everywhere.

Bunged Up Nose When Wakeup

Fanpage: Handle with care. The case of Honda Accord Crosstour

The Fanpage can grow your business exponentially, and global in no time. Or, it can become the subject of a strong challenge as the exponential and globally. The case of the Fanpage of the new Honda Accord Crosstour begins with the hope that the simple equation "on Facebook = Success immediate" come true. But the car is ugly and the fans have rebelled, posting thousands of negative comments.
What happened?
Some analysis found online, mistakes are three:

-Honda has released only two pictures and nothing else. No depth, color, equipment. From nothing comes nothing, or worse, the storm.
-democrafico Facebook has a large group of members. The Honda Accord Crosstour has a very different audience. Probably half proved to be ineffective, attracting young people, blogger, creative with a strong aesthetic sense and the desire to fight. Do not, however, the real potential buyers of the car, too busy working and taking their children to Judo. The
-viral works in both directions. Eye on the construction schedule.

How to react? Surely not
eliminating the negative comments, which would go on a rampage the community. So much so that Honda has eliminated only about twenty comments contrasted with terms of use.
Among these, the positive comment a Honda employee, got virtual coppini after just two minutes

Poor Eddie. Your comment will be deleted, according to the company, for not having declared to be an official Honda and, specifically, why would a spokesman for the past, what is not.

But the action to respond to rain brown with valid responses may be positive to negative comments
Opening , trying to establish a discussion with the public shows an intelligent approach of the company, prepared to really get involved and exploiting, so the ugly initial experience to give the maximum media coverage the product.
As Wilde said, "good or bad as long as we speak." Lesson learned, perhaps.
fact Honda has published tab 'Message to Fans' , a nice detailed reply.

However, the figure of amateurs.
happens to them.

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Twitter analog version

Corriere nice article explaining how the cards were introduced in 1902, which were used just as is done today with tweets.

Between 1902 and 1910 postcards were sent to 6 billion - an average of 200 per person - and because in major cities the mail was delivered ten times a day you can imagine how these cardboard rectangles were used in Q & A rapid and almost immediate. "Low prices and efficiency of the postal system Edwardian - the researchers write - that meant that half of written communication was not equaled before the twenty-first century." The messages, as well as being necessarily concise, they were very informal, and full of abbreviations. Just as today on Twitter. So much so that even then there were those who worried about the deterioration of the language.

When the social network was palpable.

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How to demonize a sick

UPDATE: Video AIDS is a mass murderer has been banned from YouTube!
Here a new link to view it.

despise this video. What we see is just an attempt to play creatively with onanist taboo. In this case, the taboo is Hitler. The agency that gave birth to the idea is German, and who has a minimum knowledge of history and collective shame that it has bestowed on German society, not hard to do 2 +2.
An attempt to get publicity, believing that breaking a taboo.
The problem is that if Hitler in Germany is seen as a concept (and therefore the metaphor can work), the rest of the world's dictator is still perceived primarily as a human being becoming not so much a metaphor of "evil", as the patient.



FAIL.

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Twitter, the story of a logo

not to believe. An evening fooling around on sites humor can be much more productive than a day's work. One day I will write an ode to cazzeggiano: it is easier to inhibit the creative schemes of work remaining on the drives, instead of leaving the doors open and filter as much as possible of what surrounds us.
It 'difficult for any of you know the Silk soy milk. I've never heard, but in the U.S. is a famous product. Today, the packaging of the product is different, but time nature and ecology is trying to convey was summarized in a stylized bird. Surprisingly ... identical to the logo of Twitter:





Coincidence? Boh, and this graphic that appeared in a shampoo tea?



It is not over. Appears on the same branch houses a mini PC, the KPC's Shuttle PC:



The clues are becoming too many. And suspicion is gaining increasing ground: from stock photography?

The history of the Twitter logo is short and bastard. The designer, Simon Oxley, was paid just between 2 and $ 6 for his work, causing some controversy about the exploitation of work "crowdsourced" (or "made by the user community). In comparison, the Nike logo designer, Carolyn Davidson, was treated really well ($ 35).
But in the end, Oxley is not so bad. You simonox on iStockphoto.com, has 200 bird vector download of his royalty-free, but its existence warns companies: when they learn not to trust too much about the stock images and begin to produce original material?

What Twitter has just done, replacing the bird.

Sale

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More specifically: The video is crowdsourced Closr.it

the amount of artistic images created by the Internet users. Sale image resolution. The complexity of the salt works. So someone has finally realized a need that originally belonged only to invite visitors to porn sites: the right to zoom.
Closr.it is a site (italiano!) in which to load your images in high resolution for maintaining the quality and zoom out, so, details otherwise invisible.
For example? The strokes of the painter, tiny details, large photographs of individual faces in the group, Where's Wally? and so on and it loads more.
is not over, the picture can be easily incorporated by Closr widget.





From today, also viewing the photos in their second dimension.
Closr also has a page on Facebook .