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MANIFESTO OF MARKETING ETHICS" ETHICS AS THE VALUE IN TOLERANT AND NEED TO MARKETING STRATEGIES "

ISSUE N ° 2 - BLOG MARKETING

" A strategist has a moral obligation to himself

and its surroundings to generate wealth

through its decisions "

Emmanuel Macaluso

From Wikipedia : L ' ethics (from the ancient greek ἔθος (or ήθος) [1], "ethos", behavior, dress, customs) is the branch of philosophy that studies the rational and objective foundations that distinguish human behavior in good, fair, or morally licit, compared to behavior deemed inappropriate or morally bad.

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What ethics is a factor that those who make my job much more often than meets the lender's operational work on other fronts.

For example, one of my favorite parts of my job is when I do training.
When I enter the classroom there is always someone who thinks he knows what the MKTG and that assumes that anyone involved in Marketing, you do not ever regard to ethics.
Needless to say, after a few minutes you will discover that marketing is something very different from what you imagine, and yet, that ethics is a topic that always leaves a bitter aftertaste, and for those who listen to the teacher.


Another example goes back two years ago, I remember dealing with a show, whose owner, irritant with a smile, thinking of you in front of one of his underage students to manipulate mentally, said, "ethics is that thing when you care about your interests," but even worse was the comment of an operator deals with communication that, when I told the anecdote above, I said, "is not entirely wrong."

Lord have mercy! The definition of ethics is indicated at the beginning of post for them!

I would have still a lot of anecdotes.

With this post on my official blog, I do not want to make a keynote ethics, but I want to clarify once and for all my view of ethics, as a man and then as a professional.

stategica One has a moral obligation to himself, to generate wealth through their own decisions, and above all, a strategist knows better than anyone the difference between what is and what it is.

A strategist is responsible for making things work, to create a strategy that centers the target, and that does not lead to having to deal with the problems, simply because all human problems imaginable has already been avoided in the design phase.

But even more, a strategist has the duty and the privilege of raising the quality of the work of others and submitting them to the attention of the world. This


Marketing is my manifesto of ethics, through the technique and respect of individuals, can not lose anything of its potential. Published and available to anyone who wants to know the true mission of the science that use functions.


"No matter what your role in any production process, what counts is that whatever you do, you must be a man, and you have to carry around that inimitable cultural baggage that only you can build through your experiences and your technical and human evolution. " This EM

a strategist knows that better than anyone, and knows how to never forget.

Emmanuel Macaluso

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least in the spot of this company's long-term investment. What would James have done if he had more time? We like it.

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is advertising-made for free-users.

We are the market, understand?

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Joy, bad taste!



Okay monetizing events, but also exploit the death of Mike Bongiorno I think a move is too blatant. Thank you, Mike, that he has made a pitch! Okay
in Italy now apply all means, check out the comments left on vulgar YouTube and horrified. Congratulations, scum everywhere.

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Fanpage: Handle with care. The case of Honda Accord Crosstour

The Fanpage can grow your business exponentially, and global in no time. Or, it can become the subject of a strong challenge as the exponential and globally. The case of the Fanpage of the new Honda Accord Crosstour begins with the hope that the simple equation "on Facebook = Success immediate" come true. But the car is ugly and the fans have rebelled, posting thousands of negative comments.
What happened?
Some analysis found online, mistakes are three:

-Honda has released only two pictures and nothing else. No depth, color, equipment. From nothing comes nothing, or worse, the storm.
-democrafico Facebook has a large group of members. The Honda Accord Crosstour has a very different audience. Probably half proved to be ineffective, attracting young people, blogger, creative with a strong aesthetic sense and the desire to fight. Do not, however, the real potential buyers of the car, too busy working and taking their children to Judo. The
-viral works in both directions. Eye on the construction schedule.

How to react? Surely not
eliminating the negative comments, which would go on a rampage the community. So much so that Honda has eliminated only about twenty comments contrasted with terms of use.
Among these, the positive comment a Honda employee, got virtual coppini after just two minutes

Poor Eddie. Your comment will be deleted, according to the company, for not having declared to be an official Honda and, specifically, why would a spokesman for the past, what is not.

But the action to respond to rain brown with valid responses may be positive to negative comments
Opening , trying to establish a discussion with the public shows an intelligent approach of the company, prepared to really get involved and exploiting, so the ugly initial experience to give the maximum media coverage the product.
As Wilde said, "good or bad as long as we speak." Lesson learned, perhaps.
fact Honda has published tab 'Message to Fans' , a nice detailed reply.

However, the figure of amateurs.
happens to them.

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Twitter analog version

Corriere nice article explaining how the cards were introduced in 1902, which were used just as is done today with tweets.

Between 1902 and 1910 postcards were sent to 6 billion - an average of 200 per person - and because in major cities the mail was delivered ten times a day you can imagine how these cardboard rectangles were used in Q & A rapid and almost immediate. "Low prices and efficiency of the postal system Edwardian - the researchers write - that meant that half of written communication was not equaled before the twenty-first century." The messages, as well as being necessarily concise, they were very informal, and full of abbreviations. Just as today on Twitter. So much so that even then there were those who worried about the deterioration of the language.

When the social network was palpable.

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How to demonize a sick

UPDATE: Video AIDS is a mass murderer has been banned from YouTube!
Here a new link to view it.

despise this video. What we see is just an attempt to play creatively with onanist taboo. In this case, the taboo is Hitler. The agency that gave birth to the idea is German, and who has a minimum knowledge of history and collective shame that it has bestowed on German society, not hard to do 2 +2.
An attempt to get publicity, believing that breaking a taboo.
The problem is that if Hitler in Germany is seen as a concept (and therefore the metaphor can work), the rest of the world's dictator is still perceived primarily as a human being becoming not so much a metaphor of "evil", as the patient.



FAIL.

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Twitter, the story of a logo

not to believe. An evening fooling around on sites humor can be much more productive than a day's work. One day I will write an ode to cazzeggiano: it is easier to inhibit the creative schemes of work remaining on the drives, instead of leaving the doors open and filter as much as possible of what surrounds us.
It 'difficult for any of you know the Silk soy milk. I've never heard, but in the U.S. is a famous product. Today, the packaging of the product is different, but time nature and ecology is trying to convey was summarized in a stylized bird. Surprisingly ... identical to the logo of Twitter:





Coincidence? Boh, and this graphic that appeared in a shampoo tea?



It is not over. Appears on the same branch houses a mini PC, the KPC's Shuttle PC:



The clues are becoming too many. And suspicion is gaining increasing ground: from stock photography?

The history of the Twitter logo is short and bastard. The designer, Simon Oxley, was paid just between 2 and $ 6 for his work, causing some controversy about the exploitation of work "crowdsourced" (or "made by the user community). In comparison, the Nike logo designer, Carolyn Davidson, was treated really well ($ 35).
But in the end, Oxley is not so bad. You simonox on iStockphoto.com, has 200 bird vector download of his royalty-free, but its existence warns companies: when they learn not to trust too much about the stock images and begin to produce original material?

What Twitter has just done, replacing the bird.

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More specifically: The video is crowdsourced Closr.it

the amount of artistic images created by the Internet users. Sale image resolution. The complexity of the salt works. So someone has finally realized a need that originally belonged only to invite visitors to porn sites: the right to zoom.
Closr.it is a site (italiano!) in which to load your images in high resolution for maintaining the quality and zoom out, so, details otherwise invisible.
For example? The strokes of the painter, tiny details, large photographs of individual faces in the group, Where's Wally? and so on and it loads more.
is not over, the picture can be easily incorporated by Closr widget.





From today, also viewing the photos in their second dimension.
Closr also has a page on Facebook .

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2.0 MARKETING FIRST RULE: CREATE VOLUMES AND WHY

ISSUE No. 1 marketing blog


few months ago, I spoke on the phone with a friend of mine. After a while, 'the speech fell on my site as an athlete (emacaluso.com) and I felt important and ask a direct question, one of those questions that seem obvious but which are causing you to think.

"But your site, what brings you?".

The concept of course is important and makes all the difference. All are doing their utmost in daring research on topics rough, almost in the necessity of having to prove to the ego and friends at the bar that is more the subject difficult, the more your IQ is high.

obvious no one ever thinks, but this parameter controls most of the daily cycles of human beings.

Between the late 800 and early 900, Harry Houdini, famous magician, was able to get rid of an elephant chained in the midst of 100 people. It 'obvious that the elephants can not disappear, but is even more obvious that to achieve that we must bring people's attention elsewhere, and should not be talking about it, but talking.

I never dreamed of "eat lead" to my ego through my site, through pictures and content, I wanted to communicate my passion sports but mostly I wanted to communicate the necessary determination to achieve results. I wanted to communicate my normally applicable to a world whose protagonists were the subjects that seem almost comic.

This is like my way of communicating, I made it similar to many and particularly has made very similar to me.

What brought me my site?

Since 2005, 1,118 people have applied to be registered to my official newsletter, 1118 to voluntarily provide their email addresses.
To this we must add the 103 email addresses of members to my fan club, the 250 addresses from my account on Facebook.

In other words, my site has put me in a position to contact and communicate directly and simultaneously with nearly 1,500 people, to which we must add an exponential number of contacts made by the forward.

My site has given me the power to communicate, to explain my ideas and share them with people, businesses and sponsors.

Yeah, also the sponsors, because my site also gave me the sponsors. How? Due to the volume.

go to a potential sponsor, and demonstrate that in exchange for money, not only put a logo on a jacket, but reached an audience is already aware, is a very interesting parameter, on which we focus in future releases.

conclusion, creates "volumes," fidelizzali to your idea and your brand, communicate with your audience and share your way of seeing the world, and uses this extraordinary achievement to bring more attention to your project. Do not you know it, but soon you will find a multi without even having to open a VAT number.

But mind: the volumes are people, never forget that without the obvious respect for this sentence, the volumes will turn against you.

Emmanuel Macaluso

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SOUR / 日 々 の 音色 (no Hibi Neiro) MV from Magico Nakamura on Vimeo .

For video of Sour 'no Hibi Neiro ", the band has selected a number of fans, with webcam, have contributed to the music video. Royal traditional None, then. Only good will, use of modern technological possibilities for a blatant imitation of what we got you: engineer with little money. The result? Surprise, sympathy, loyalty, viral. Bravo!

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The posting bleeding



idea very effective in bringing attention to the gruesome (yet real) road equation: speed = x bad weather accidents . When it rains, the poster child in the gutter blood.

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Facebook, the trend is unstoppable


The post today is a more technical than usual, but it's worth it.

I think now it is difficult to go back. Facebook is becoming the only our alter-ego online can . After the first great revolution, simplified the user name, Facebook is testing a new feature designed to strengthen the three pillars of the sharing-related social network: Control, Simplicity, connection.
The new feature is the ability to decide who to share the information posted on the profile. So far nothing new, there are lists. The new feature is the button "Everyone" that allows certain objects to open the shared vision of the entire Internet, without exclusion.



smells of final death of the blog after the recent admission of serious agony (I'll be self-defeating, but who has time and want to read a post when a tweet sums it up and you can refer to the full article?). But even smells to engulf them in view of microblogging more dynamic and more personalized towards the desired target.
Lights few light bulbs, advertising?
The second innovation, also in testing, involves a new step towards the bypass to Twitter: the ability to search through a updates status of the entire community based on keywords and results in chronological order just as we can already do with Twitter.
Lately, many companies are looking for their names or their products updates to the microblogging prevent negative word of mouth and offer its customers a courtesy iperpersonalizzato. This is reflected in the community of Twitter, word of mouth, about the same.
Facebook is increasingly complete. It melts in itself culture, information, experience, memory, update, share ... and is the simplest synthesis of these elements. Just like a human being.

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Respect her 'A BLOG ON MARKETING

"I felt the need to communicate the way I see things"
Those involved in marketing knows, that of MKTG is a science that does not let you down at the end of the workday, but takes you into the life of every day, anytime, anywhere.
In my blog, I will share with you, not only my profession, but my objective view of things. I will deal with sports marketing, public relations, economics, strategy and all those experiences that have helped me grow as a professional and as a man.
EMACALUSO.COM I will discuss the project and his amazing performances of attention, I tell them secrets and dare to tell you about my experiences in the field of spin doctoring ... words speak to you about me and my world.
soon
Emmanuel

Ps. if you want to receive the newsletter MKTG of my Blog, please send an email to emmanuele.macaluso @ gmail.com I will keep you up to date

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Bacardi hates women, but try to sell them the Breezer

Let the pure? Come on, we're used to misogynistic campaigns. Those, however, directed at a male target. In this case, however, is the case with them, the pure. Bacardi, in fact, has created an online campaign Breezer to the soft-drink almost supposed to present adolescents alcoholism, using a website and a Facebook group and incredibly offensive content, for women! The concept is basically this:
This summer, be sure to kennels, runs with a friend ceases. The friends play, as the Bacardi Breezer, are in different grades and help you to appear more attractive. Already
...
It is not clear how a similar campaign 1) has been approved and 2) why a woman should buy a product that denigrates using a repertoire so macho.
look forward to posting directly to fourteen beautiful, dall'headline "Both I still can not drive ".

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Chi moves smoothly into the Anglophone arrogance can enjoy the interviewer, a modern archaeologist sent by Comedy Central to field a factory of old news ... the preparation of the (paper) New York Times!
miss evidence of a new world that progresses.

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on the crisis and small agencies


The crisis will wipe out the current model. Yawn. The crisis will revolutionize the world of work. Yawn. The crisis will bring new values \u200b\u200bto the capitalist system, making it to revive. Yawn. But not all yawn. I stumbled upon this post by Scott Goodson , Founder of StrawberryFrog (well, look it up on Google), which gives optimistic forecasts (fondate!) on advertising in Times of Crisis and magnanimously that I translated for you.

With the advent of the crisis, calls for new customers are made to feel less and less. Today potenzialialmente Goodson gets a call a day. Things are returning busy because ...

We noticed that customers are going to look for the smartest, the best, most effective and efficient partner. Members who are part of the solution not the problem.

[...] If the levels of new contacts acquired (by Goodson, ndt) will remain such, we could witness the first significant change in the market away from traditional agencies, which have controlled and dominated the advertising industry for decades, to new agencies, more innovative and with the expertise and pedigree to creatively manage a brand across all media. [...] If you understand the pressures to which customers must comply with its strategy to optimize the effectiveness and speed, it is easy to see why they are looking for new options and how the competing agencies can overcome models that have been around 40-50 -60 years.
[...]
After living with the psychological effect of the recent failure of some of the largest companies in the world, business people simply do not believe more that their customers are best parked at the old agency.

[...] Instead, customers are beginning to believe that put in the hands of traditional agency is perhaps the most risky move to do.
[...]
pressures of economy and media revolution currently underway are pushing customers to watch their trust agencies with different eyes, more stringent, and that is wiping out all the cobwebs in the present " Advertising attics " creating new opportunities for modern agencies that have demonstrated their ability to give new energy to the big brands or launch new models from scratch that declines in business success.

My feeling is that dinosaurs are not extinct, but I know that happiness is no longer the only predators of the jungle.

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Inspire, sculpture smooth!

Fluid Sculpture from Charlie Bucket on Vimeo .

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Louis Vuitton, aka

Takashi Murakami, Japanese artist, designer, sculptor and sound investment, given the soaring prices of his works. A couple of years ago was hired by Louis Vuitton to create this short film branded. A crazy trip to the brand with the blessing of some Lewis Carroll. Enjoy.

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I cover the bridge on 2 June with 'slice of ham na

I'm sorry to spoil the bridge with this video, but I must. It is unfair that the only irritated the retina and the ear drum with this video clip raggaeton South American-inspired I am. Add in even a Friday before a holiday by the book and you understand easily.
on, so I'll be back Tuesday with Japan's pretty cool. Good relaxation. But after this, muahahahahahaha:

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Give in,

A nice smell of viral video. How much is really true that just a little to make a decent little job. E 'for a brand of Indian beedis advertised on Facebook.



Update: new video.

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but go easy on the back of barilla Ms. Mazzini

sorry this new film is to me the trenette Barilla pesto. Of course, the contents are still the same, but history lets you see, I must say. The target has been rejuvenated with the consequent disappearance of the finger rings and house (parents?) Occupied by a large group of young people in honor of the sacred trenette Bacchae.
But who knew that the speaker is no other than Mina? Yes, Mina Mazzini. From one aspect, this is a problem. If the advertisers themselves are unable to recognize The Voice, the average public can do? I doubt it with reservations. Under a certain age, probably not. But on top of it?
There is a target of consumers grew at Carousel when Mina himself praised the cook is in every housewife (and hence in each daughter of the housewife) of the sixties.
So on the one hand, the spot does not reach everyone immediately, on the other hand, reaches all with two different stories. The young and ignorant succhiatrenette and the fans (who is not) a memory Mina beat.

Here's the spot:



And the Carousel of 1967 (see the solutions director):

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New Alitalia

For those not privileged to see the new Alitalia spot aired in the TV room here for you, dear cynical friends. See it, so proceed with a comment.

Here. Colaninno see me in the dining room of the house with his laptop to fit the scenes with Movie Maker. We take good pictures featuring vintage Alitalia planes of yesteryear. Famous people of other times, super (banal) that try to capture the attention (attempted) escalation of tension and then demolish it all with a clean cut that shows a airplane taking off. And to stay in theme vintage modern aircraft do not use, not for charity, but an A320 invented in 1988!

I'm curious to what it cost this terrible spot, and completely wrong for this irritating. Why, for example, to talk about airline ITALIAN has chosen a song like "Only You"? If it was to find a jingle that said "Only you", then it would have been smarter to use something Italian. I know, maybe "'o Snout'? For all

is Alitalia? This remains to be seen.

And this is not the common way.

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old commercials for McDonald's to stay in theme

I could not resist.

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Plagiarism?

Surely someone remembers this nice publicity of Lottomatica end of 2007.



Many of the less you will have noticed that this is plagiarism, or what purports to be.



Comments?

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McDonald's and the secret recipe and multiply

And the disturbing pagliaccione challenged us to guess the next McDonald's recipe. A microsite from classical mechanics: discover the recipe and win a prize (a Nintendo DS). Features: Special ingredients are taken from the Italian tradition. Tse, Ronald sooner or later you sell out to Slow Food.

dutiful quote: Cadbury.

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