Romeo And Julietallusions

greenwashing (When the disguises himself as Marketing CSR)

ISSUE # 8 MARKETING BLOG

(5 minutes reading time)

Over the years, there have been many companies that have invested much money in CSR activities.

read many social reports, many of which were written in double-spaced and single-sided (to quadrupling the consumption of paper), I had numerous occasions of running into shares of Greenwashing.

What is Greenwashing? Here is the definition from Wikipedia:
Greenwashing is a neologism showing the unjustified appropriation of environmental virtue by businesses, industries, political entities or organizations aimed at creating a positive image of own assets (or products) or ' image mystifying to divert attention from its responsibilities in respect of negative environmental impacts.
Term is one of the words sincrasi green (green, environmentalism) and washing (wash) and could be translated as "with the green wash" or, more ironically, with "green washes whiter."

In other words, you can talk about greenwashing when a company pretends to take care of the environment, making the image of the shares in order to hide activities that are really impacting the environment itself. The case

BP
In recent weeks, I could not not interested in the issue of oil spill from the platform BP in the Gulf of Mexico. Volendomi I tried to document certain activities of BP prior to the disaster, and of course I followed the work of emergency management in terms of marketing and communications.

Since the early 2000s, the CSR activities fake rose from the reworking of the logo in the shape of sunflower green / yellow, the massive investment in advertising that conveyed strong "attention" by the company for renewable energy, even through a change the claim by British Petroleum to beyound Petroleum.

E 'useless to hide, that what has happened in the Gulf of Mexico, regardless of the ballet of responsibility ranging from BP (operator of the plant), Transocean (the owner of the Platform) to Halliburton (manager of the work on board the platform), highlighting how much BP did not invest in renewable energy. The oil spill is not part of that category.

This is a matter of objective fact and undisputable!

addition to the ecological disaster, of which much has been written in the blog industry, I would like to focus on a strategic and common factors that struck me very negatively.

In the weeks following the beginning of the disaster, emergency management from the perspective of communication, results in hand, was awful. However, reading a few sites in the field, I read that the management was described as "absolutely perfect" in terms of reputation.

Perhaps the "sharks" who wrote this, and who happened to be involved in public relations, seeking employment, or perhaps would not be able to better manage the crisis.

AD "sawn" week for the technical management of the emergency, data entry errors and then denied sula quantity of oil flows from the Gulf, photos of fake admissions of guilt with every other day ... sure ... impeccable.

not know who to call in case of crisis communication! A disaster from every point of view, but well run and spotlessly clean.

From strategic point of view, the only decent thing I saw was a website that gave real-time updates and photos ... but it's all what you can do in terms of communication with the powerful means of BP?

Needless to say, who cares about the real activities of CSR can not help but think about the real victims of the disaster, environmental harm to useless and millions of dollars spent every day trying to rearrange the damage caused by strict liability and emerged beyond doubt in recent weeks. To be clear: "Disasters do not happen, but through its responsibilities is causing. "

The latest demonstration of how our actions affect exponential in terms of what surrounds us, to what is now required a more strategic and professional ethics factor.

Here are some links to web pages related to the Greenwashing, which I used for writing this post, take a look, because there are other interesting examples.

Meanwhile ... more to follow, speaks to what you read with others around you, do not stop to read up and improve. And 'your own and our responsibility.

soon.

Emmanuel Macaluso

Definition of Greenwashing by Wikipedia:
http://it.wikipedia.org/wiki/Greenwashing
Video CSR / BP Greenwashing
http://www. youtube.com / watch? v = p9m7jo5I1GQ & feature = player_embedded
Information taken from the site "International consumers' CSR-BP and the list of the worst 5 spot in the field of Greenwashing
http://www. consumersinternational.org / Templates / Internal.asp? int1stParentNodeID & NodeID = 100461 = 100052 = 89650 & int2ndParentNodeID
http://robertolapira.nova100.ilsole24ore.com/2009/12/greenwashing-i-cinque-peggiori-spot-del-2009-decisi-da-consumer-international-.html
articles on various If BP - Greenwashing and post disaster communication
http://www.ferpi.it/ferpi/novita/notizie_rp/media/bp-disastro-s-ma-ben-gestito/notizia_rp/41352/9
http://fai.informazione.it/p/8917AE2A-31F6-476E-90AB-35714A688FFB/Con-lo-spot-gli-inquinatori-sono-verdiNon-solo-Bp-boom-del-greenwashing
http://webcache.googleusercontent.com/search?q=cache:dShkE66isdsJ:alessandroingegno.wordpress.com/2010/06/06/bp-e-il-greenwashing/+greenwashing+bp&cd=1 & ; hl = en & ct = clnk & gl = en & lr = lang_en

Games Like Pusooy Games ?

Giumbolo! Site and new video for the cartoon of Guido De Maria

Carpi (MO), August 19, 2010 - While Lama Mocogno Aug. 22 will drop the shadows of the evening shows on "Giumbolando" set up in the Council Chamber of City Hall where Guido De Maria last August 1 received the honorary citizenship, Giumbolo giumbolare again in the new millennium. This thanks to a Internet site dedicated to him, www.giumbolo.it , on-line today, which briefly presents the funny blue character "who gloats and rigongola night and day" created in 1978 for "Supergulp! Comics on TV " by Guido De Maria, director of the legendary broadcast.

section "Gallery" site is also visible a treat: a new movie of Giumbolo where the sympathetic character, originally inspired by Renato Berson, sing a new version of his famous song, this time drawn up a circus background from good Riccardo Mazzoli , working with De Maria for the construction of some spots (like Loacker and Polaretti) and was, among other things, one of the leaders of "Lucky and the Cat", a film directed in 1998 by Enzo D 'Alo, based on the celebrated novel by Luis Sepulveda. The new video for "Giumbolo", as ending theme song written by De Maria Supergulp with musician Franco Godi ( said Mr. Jingle " for its great production of memorable music advertising) in 1979 and sold over 100,000 copies , was released a few months ago for a DVD compilation of songs for children attached to the weekly newsstand Smiles & Songs.
Giumbolo The site is maintained by Claudio Varetto that with negrinievaretto since 2001 also by the now famous site http://www.nickcarter.it/ , dedicated to the famous detective created comics on TV De Maria with unsurpassed Bonvi pencil and continues to have over 1,500 new visitors per month.

Guido De Maria said: "When I created Giumbolo was halved to overcome the complex of the author, would like Italo Calvino (always better than that of non-existent!). Nick Carter was signed with Bonvi, while the program Supergulp with Giancarlo Governments. And so, in the edition of 1978, I entered a surprise figure all mine: Giumbolo, a sort of helzapopping, which burst in the study of Supergulp, hopping here and there in the middle of the presentations of Nick Carter and aides. In recent years, during the meetings devoted to Supergulp I happen to do around Italy, when I present this funny character that I still enjoy a lot, especially the children of today. I really think Giumbolo unexplored and has potential that could have happened today. "

Parts For A Husky Truck Toolbox

Honor citizen Guido De Maria and the art of laughter

really packed in the Council Chamber for the surrender of Mocogno Lama honorary citizenship to Guido De Maria to the mayor, Luciana Serra has sent a warm and non-ritual "Welcome back", in the presence of members of the council and the council including the Head of Culture, Dr. Maria Cristina Florini, the mayors of neighboring communities, the deputy prefect of Modena, Dr. Mario Ventura.
Having traced the main stages of professional and artistic director of the first as a cartoonist, then as author of "carousel" and commercials, director and co-author of Supergulp! and finally co-director of Comix, the mayor paid homage to the career of Guido De Maria has emphasized the human qualities and artistic and has decided to recall the reasons for granting citizenship "through its ability to attract TV the attention of the general public being able to transmit values \u200b\u200band content. Attention and affection
confirmed by the large audience present friends, employees, several members of the artistic community of Modena, including the photographer Franco Fontana, the sculptor David Scarabelli, who was the initiator of the candidacy of De Maria for honorary citizenship, as recalled the mayor, and has carried great symbolic key to the city handed over during the evening show played by the director of Modena.
The cartoon on TV was the bet cultural Guido de Maria, but her artistic and decidedly more varied and has its roots in several genres: the experience a cartoonist, a director of commercials for the legendary carousel where the brands they claim to know the stories we tell; a long career that is reflected in the exhibition "Giumbolando: a trade to laugh" staged at the Council Chamber of City Hall Lama Mocogno and will continue until August 22, 2010 with the following opening hours: Thursday and Saturday 10-12, Sunday 17-19.
Chuggabug the evening began with an unusual backstage: the live lineup defined with the help of loyal collaborators, two as Nick Carter: Vito Lo Russo, tall and imposing, that has gathered at the "Tech" RAI most materials original Supergulp! and Gulp!, and Claudio Varetto, small, wise guardian of the memory of Guido De Maria. In fact, the lineup had been defined and tested several times but he drives like a true man of the theater who loves to involve the public and hear his moods staged the gag as if to underline that laughter is never the case but the result of a specific job done at a table (which is on display are the storyboards for some commercials that the original lineup of the pilot Supergulp). As a dowser Guido De Maria can stir the hilarity of the audience with a precise calculation of the measure, the gesture, with an innate sense of improvisation so that the same Vito, who knows him well from time to end once again exclaims: " Why, boss, we had prepared and then we made only 30%. " Remain the carousels of Brutos, Solomon and Franco and Ciccio and can not miss Bonvi Nick Carter and drawing to close even "Giumbolo" in a new version, but are omitted "Chicken George", some movies and jokes. Do not worry, it will be for next time. Comic art by Guido De Maria is not the curtain falls, the end turns the strolling player, the mask falls and only scene gratefully thank the public, musicians and technicians and savoir faire is the last to close the door. As stated by David
Scarabelli : "We would all like to have a friend and traveling companion as Guido De Maria: thanks Guido to exist. "