For those not privileged to see the new Alitalia spot aired in the TV room here for you, dear cynical friends. See it, so proceed with a comment.
Here. Colaninno see me in the dining room of the house with his laptop to fit the scenes with Movie Maker. We take good pictures featuring vintage Alitalia planes of yesteryear. Famous people of other times, super (banal) that try to capture the attention (attempted) escalation of tension and then demolish it all with a clean cut that shows a airplane taking off. And to stay in theme vintage modern aircraft do not use, not for charity, but an A320 invented in 1988!
I'm curious to what it cost this terrible spot, and completely wrong for this irritating. Why, for example, to talk about airline ITALIAN has chosen a song like "Only You"? If it was to find a jingle that said "Only you", then it would have been smarter to use something Italian. I know, maybe "'o Snout'? For all
is Alitalia? This remains to be seen.
And this is not the common way.
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