How To Build A Commercial Rabbit Cage

on the crisis and small agencies


The crisis will wipe out the current model. Yawn. The crisis will revolutionize the world of work. Yawn. The crisis will bring new values \u200b\u200bto the capitalist system, making it to revive. Yawn. But not all yawn. I stumbled upon this post by Scott Goodson , Founder of StrawberryFrog (well, look it up on Google), which gives optimistic forecasts (fondate!) on advertising in Times of Crisis and magnanimously that I translated for you.

With the advent of the crisis, calls for new customers are made to feel less and less. Today potenzialialmente Goodson gets a call a day. Things are returning busy because ...

We noticed that customers are going to look for the smartest, the best, most effective and efficient partner. Members who are part of the solution not the problem.

[...] If the levels of new contacts acquired (by Goodson, ndt) will remain such, we could witness the first significant change in the market away from traditional agencies, which have controlled and dominated the advertising industry for decades, to new agencies, more innovative and with the expertise and pedigree to creatively manage a brand across all media. [...] If you understand the pressures to which customers must comply with its strategy to optimize the effectiveness and speed, it is easy to see why they are looking for new options and how the competing agencies can overcome models that have been around 40-50 -60 years.
[...]
After living with the psychological effect of the recent failure of some of the largest companies in the world, business people simply do not believe more that their customers are best parked at the old agency.

[...] Instead, customers are beginning to believe that put in the hands of traditional agency is perhaps the most risky move to do.
[...]
pressures of economy and media revolution currently underway are pushing customers to watch their trust agencies with different eyes, more stringent, and that is wiping out all the cobwebs in the present " Advertising attics " creating new opportunities for modern agencies that have demonstrated their ability to give new energy to the big brands or launch new models from scratch that declines in business success.

My feeling is that dinosaurs are not extinct, but I know that happiness is no longer the only predators of the jungle.