The Fanpage can grow your business exponentially, and global in no time. Or, it can become the subject of a strong challenge as the exponential and globally. The case of the Fanpage of the new Honda Accord Crosstour begins with the hope that the simple equation "on Facebook = Success immediate" come true. But the car is ugly and the fans have rebelled, posting thousands of negative comments.
What happened?
Some analysis found online, mistakes are three:
-Honda has released only two pictures and nothing else. No depth, color, equipment. From nothing comes nothing, or worse, the storm.
-democrafico Facebook has a large group of members. The Honda Accord Crosstour has a very different audience. Probably half proved to be ineffective, attracting young people, blogger, creative with a strong aesthetic sense and the desire to fight. Do not, however, the real potential buyers of the car, too busy working and taking their children to Judo. The
-viral works in both directions. Eye on the construction schedule.
How to react? Surely not
eliminating the negative comments, which would go on a rampage the community. So much so that Honda has eliminated only about twenty comments contrasted with terms of use.
Among these, the positive comment a Honda employee, got virtual coppini after just two minutes
Poor Eddie. Your comment will be deleted, according to the company, for not having declared to be an official Honda and, specifically, why would a spokesman for the past, what is not. But the action to respond to rain brown with valid responses may be positive to negative comments
Opening , trying to establish a discussion with the public shows an intelligent approach of the company, prepared to really get involved and exploiting, so the ugly initial experience to give the maximum media coverage the product.
As Wilde said, "good or bad as long as we speak." Lesson learned, perhaps.
fact Honda has published tab 'Message to Fans' , a nice detailed reply.
However, the figure of amateurs.
happens to them.
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