Thanks to an old video on VHS and just recently found "posted" on Youtube, we again jump back into work done in the early years of the Negrini & Varetto. It was 1991 and the Agency was to create from scratch a picture of a new hypermarket, IPERVAL of Mangalore (BG) and to study the launch. From the corporate logo identity, to get to advertising: it was for our agency a great job.
Among advertising media used for the launch there was also the local TV, the only zone (Vallecamonica): Teleboario.
We tried to overcome the obstacle of small budget and the poor of the local media (which are evident in the video on YouTube) with a bit 'of fun ideas.
Iperval remained for several years, our client (as long as the property has not sold the hypermarket to another unless local code) and continue with the spot, with production increasing rich, to get up to 1993-1994 for the production of a weekly fun quiz with prizes tied to the products of the hypermarket, entitled "Two Pair", conducted by the same Ambrose and Luke, the protagonists of the spot.
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