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Volunteer For The 2011 Borgogioioso a joy

Carpi (Mo), December 16, 2010 - The mall the Borgogioioso Carpi presented yesterday during a press conference, the guidelines of the new communication campaign and schedule initiatives for 2011.
the presence, among others, the center's director Guido Lugli, deputy mayor with responsibility for culture Alessia Ferrari and director Guido De Maria, were outlined the innovative aspects of the communication of the shopping center, which will hinge on two points milestone: the original meaning of the name of the historic main square of the city of Carpi, from which the mall derives its name, the most representative element of culture, understood in the broad sense of lifestyle, the people of Emilia. The result is a creative proposal simple yet effective tip on the smile: a smile costs nothing but makes a lot, it creates joy and gives support work. The e-
moticon campaign, created by negrinievaretto and you will see not only in the context of the shopping center and the traditional advertising media but also in institutional open new page on Facebook, it is proposed to summarize the guiding values \u200b\u200bof society Carpi within which the voluntary emerged as the principal factor in the aggregation of city life. Solidarity, social usefulness, participation is free: all of this is representative of the broad smile of a new campaign to "brand" to reflect the ideal values \u200b\u200bof a concrete community and at the same time caring and responsive, positive and proactive.

the light of all this, the social responsibility initiatives gain even greater prominence in the context of a widespread economic crisis that feels its effects on many economic realities of the area: so, in addition to appointments such as special openings consolidated, the traditional winter sales and summer birthday party, the Feast of Easter and Halloween, the calendar 2011 of Borgogioioso offers numerous cultural and social events.

Starting from January 2011 will be sponsoring the " Teatroscuola 2011-2012", a series of events involving the children of kindergarten, primary and secondary schools sponsored by the Teatro Comunale di Carpi.
follow from March 5 to April 10, 2011 at the Galleria Mall of the preparation of the exhibition " Supergulp! "which, thanks to its historical director Guido De Maria, will trace the history of comics on TV The highlight of the initiative will be to introduce the show, Saturday, March 5: the histrionic Modena director will explain how the comics were born on TV with a screening of video fun. There will also be Silver, author of Lupo Alberto and another member of the school cartoonist Modena.
In September 2011, the boys will once again be major players at the drawing competition, to be achieved with the technique of the comic, "The joy of solidarity", which will end with a double award, the first awarded by a jury chaired by De Maria, the second awarded by a jury made up of all customers Borgogioioso.
The second trend that inspired the initiatives scheduled for 2011 will be volunteering, exactly when the European Year of Volunteers declared by the EU Council. It is a choice of continuity because in 2010 the direction of the mall has made available, free of some associations in the gallery space, sharing the effort of spreading the culture of solidarity and to disseminate best practices of volunteering. Among the initiatives set out a major operation to report the charity called "Move for Dream", to be held in late spring and will be promoted by several shopping centers throughout the country.

In September, finally, an Open Day of Volunteers put entirely at the disposal of the tunnel Borgogioioso Carpi associations, enabling them to promote initiatives and have a peaceful and joyful meeting with families and children in order to raise awareness and accessions. The same

art competition for children will be the initiative that will be the link between cultural journey and commitment society and which will issue a "doing volunteer work with joy."