ISSUE No. 12 MARKETING BLOG
(9 minutes reading time)
During my work and my classes have told him dozens of times that there is a substantial difference between the real and perceived value. None better than a strategist knows.
During the last month, the media and the bar has been invaded by two English words. The first is "Wikileaks" and the second "Assange" (Julian ed.)
Apart from these two words, I do not think there were other innovations. We were reminded that our premier has a social and personal life to say the least "bright", the Iranians are not very well seen by the neighbors (and perhaps even from the most distant), Putin has an outstanding spokesman, the news "robbed" were primarily stored on a CD from Lady Gaga and the like.
Wow! Wikileaks Thanks! Finally now I feel enlightened!
Thousands of articles, interviews, and a media bandwagon that despite all of this has led to very little.
Beyond the hype, which have fallen into the same interests, including the Minister Frattini, who in a fit of "non-diplomacy," said the news about to be distributed would be "the diplomacy of the September 11 "same, I'd say maybe it's a very hard look at what has happened to make some good points and strategic logic that you can use to our advantage.
forgive me if I will consider the famous "real value", trying not to look at the finger but the moon, to quote an old and wise old saying.
would therefore like to share with you some thoughts on some things that particularly struck me.
1) The concept of time has changed
It 's always more difficult to create a product that is very durable. Imagine what would have spoken to the case (or not applicable) Wikileaks if everything had happened a decade ago. That's right, we have been educated and accustomed to everything, and voraciously devour every event live with a kind of "throwaway syndrome", which eventually leaves us nothing.
To simplify this concept, I encourage you to think about the music. He knew some
Songs of the '60s, but those of penultimate hit? The memories?
Once a product or concept became part of the company through a settling time much longer in the market.
"Now everything is so fast that it pierces the product enters the market but not really part of it."
is why when you read the title of this post, you may have exclaimed, "still," I have used
... so ... do not take it! Continue to share your time with me and my thoughts.
2) The strategy of waiting is still the most successful
In fact, the product was "poor." As I wrote in the hat for this introductory post, no news was really news. The real product was the source of the news is not news and not (as the inaction of the latter).
Some programs have even made news while waiting to start a countdown on-line file and the fibrillation of the media has grown as the date approached. The strategy employed by
Assange and his staff has been corrected. Declare in advance the date of on-line as if it were an event has proved a winning choice (perhaps because it was really the only news).
I could tell you that it is easy to make a bang, make that the focus remains High long however, is the real challenge to win and that Assange has actually failed. We should reflect on this long.
3) The testimonial has stolen the limelight from product
Grave. Assange genius and his ego have annihilated the product. Let us
case, do not talk about most of these embarrassing diplomatic or other such things, but condoms, alleged rapes, etc. donations blocked.
The testimonial is an important factor, which has become important ... unfortunately. This greatly facilitates the strategies, but may (as in this case) own goal of creating significant.
must review priorities and put the ego in the garage next to the Mercedes black accompanied Assange in suite ... ops in prison.
4) But it's all true?
One of the things I asked was: "But if I had done something, that I would end?". Maybe I'll ask you too. If you have not done, do it now.
I think I would have disappeared, or perhaps appear inside of my car with some health problem.
Assange cause false alarms, put in the diplomatic turmoil over the world and why they seek? Because he apparently had some consensual sexual intercourse without a condom. Funny is not it?
You try not to pay the bill at the restaurant and see what you happens!
you write it so that you can not say he did not know, I'm not one of those who believe in conspiracies or anything like that, but all these "punitive measures" against Assange make me think.
okay to have a good negotiating skills, but such a rate of release from prison is not worthy of those attacking the system, but those who belong.
Only if you're part of the system, the system punishes you.
It 's a simple group dynamics.
You want to say something to someone, but do not want "dirty", so what are you doing? You agreements with a third party and you say things, so we assume he responsibilities.
Assange and I do not think any government have made an agreement itself, rather than think the same government may have put Wikileaks in terms of having easy access to previously confidential information and packaged. Perhaps not everyone has connected the fact that the famous "informant" was on the payroll of the government concerned.
Conclusions We found ourselves in front of an empty product.
Despite this we were able to share and reflect on some of the strategic factors. But more than that, we were able to watch the moon and not the finger. Apparently it is no longer something so obvious unfortunately.
Leave a comment, I would also like to hear your point of view. Until next month
Emmanuel Macaluso
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