ISSUE No. 13 MARKETING BLOG
(5 minutes reading time)
's always been difficult to understand how a testimonial can really affect the volumes of a campaign. And then, a better testimonial famous but "external" or rather the company that the entrepreneur to put his face?
Personally I think the best testimonial to be two: the entrepreneur and business customers.
A good example of using the concept of testimonial / client is offered by ING Direct, with the now famous Orange Account, while as regards the use of contractors, we have many various Giovanni Rana, Amadori etc..
however, ran out of interesting figures on what may be impacting the image of a "founder" in important activities such as fundraising.
If you had the ability to use Wikipedia in recent months, you may have noticed on page each entry, a banner with the inscription "The appeal of the founder of Wikipedia."
Through its call Jimmy Wales, founder of the project, asked for donations to allow Wikipedia does not force the use of advertising on their pages. A veritable crusade to continue to "be free without advertising."
Well, apparently Mr. Wales has enormous credibility, enormous as the figure that was unleashed on the current account of the Wikimedia Foundation, the foundation that manages the project.
Here are the numbers: 16 million dollars raised
500 000 donations averaging $ 22 donation to
Nothing really bad, do not you think?
These data are extremely interesting, because it clarifies all the questions with which I started the post this month. The strategy's effectiveness increases exponentially if the product and the testimonials are directly connected to ... well, I think it's fair to say that if the testimonial has gained credibility through its project, the return volume is practically guaranteed.
This concept should be thinking not only businesses but also associations, which are having to create more and more aggressive fundraising strategies.
In all cases, I think one of the enzymes volume of this case history is a special formula through which the Commons work. The users, which in many cases are also "supervisors" of the project, they are surely to become the first donors and stakeholders. Wait a
your opinion, feel free to comment publicly post. Until next month
Emmanuel Macaluso
Notes related posts: data relating to volumes and amounts of donations were taken from "The Daily Done" by Tuesday, January 4, 2011, page 17. If you would like a copy in electronic form you can request it using my email address.
NEWSLETTER REGISTRATION OF MARKETING BLOG
If your blog post or find your consent, share information with your friends and contacts, and ask you to seek the inclusion to the newsletter using the address emmanuele.macaluso @ gmail.com
In the coming months I will need your help to spread a important project.
grow with me and us!
(5 minutes reading time)
's always been difficult to understand how a testimonial can really affect the volumes of a campaign. And then, a better testimonial famous but "external" or rather the company that the entrepreneur to put his face? Personally I think the best testimonial to be two: the entrepreneur and business customers.
A good example of using the concept of testimonial / client is offered by ING Direct, with the now famous Orange Account, while as regards the use of contractors, we have many various Giovanni Rana, Amadori etc..
however, ran out of interesting figures on what may be impacting the image of a "founder" in important activities such as fundraising.
If you had the ability to use Wikipedia in recent months, you may have noticed on page each entry, a banner with the inscription "The appeal of the founder of Wikipedia."
Through its call Jimmy Wales, founder of the project, asked for donations to allow Wikipedia does not force the use of advertising on their pages. A veritable crusade to continue to "be free without advertising."
Well, apparently Mr. Wales has enormous credibility, enormous as the figure that was unleashed on the current account of the Wikimedia Foundation, the foundation that manages the project.
Here are the numbers: 16 million dollars raised
500 000 donations averaging $ 22 donation to
Nothing really bad, do not you think?
These data are extremely interesting, because it clarifies all the questions with which I started the post this month. The strategy's effectiveness increases exponentially if the product and the testimonials are directly connected to ... well, I think it's fair to say that if the testimonial has gained credibility through its project, the return volume is practically guaranteed.
This concept should be thinking not only businesses but also associations, which are having to create more and more aggressive fundraising strategies.
In all cases, I think one of the enzymes volume of this case history is a special formula through which the Commons work. The users, which in many cases are also "supervisors" of the project, they are surely to become the first donors and stakeholders. Wait a
your opinion, feel free to comment publicly post. Until next month
Emmanuel Macaluso
Notes related posts: data relating to volumes and amounts of donations were taken from "The Daily Done" by Tuesday, January 4, 2011, page 17. If you would like a copy in electronic form you can request it using my email address.
NEWSLETTER REGISTRATION OF MARKETING BLOG
If your blog post or find your consent, share information with your friends and contacts, and ask you to seek the inclusion to the newsletter using the address emmanuele.macaluso @ gmail.com
In the coming months I will need your help to spread a important project.
grow with me and us!
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