ISSUE N ° 4 BLOG MARKETING
(reading time 6 minutes)
From Talentrama.com : A lipdub is a form of collective art. Indeed, to achieve a lipdub many participants are needed in order to make it beautiful and sensational. In practice, the basic sound is original, and participants do not have to do is follow the music, preferably move with the lip synchrony and know the lyrics. The recovery of the camera can not be interrupted, ie, that the beginning of the song at the end, the movie is continuous without interruption, otherwise the lipdub is considered invalid. Director of a lipdub all art forms are welcome and every free rein of imagination, with a recommendation: the more people there are more lipdub will be nice!
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What I illustrate in this post, is a very interesting case history, which saw a successful product published on the internet literally copied from a known Italian television program.
On September 10, 2009, 173 students of communication at the University of Quebec at Montreal (UQAM), participated in an art project, known as lipdub, to the tune of a hit pop group Black Eyed Peas on "I gotta feeling ".
The director of the video is called Luc-Olivier, and in collaboration with Marie-Eve Hébert has produced and packaged in just 24 hours, a video from the last 4 minutes and 55 seconds (with their backstage), published in the Youtube platform . com on 11 September last
think that dall'undici September 2009 to 23 March 2010 (6 months) views were 5,269,301 ... Not bad right?
Such an artistic success and number could not pass unnoticed in the watchful eye of broadcast TV.
And so the idea is "borrowed" from a major Italian reality show, now in its tenth edition, the edition that begins the finale just ended with a beautiful copy / paste the initiative.
like gloss over the inadequacy and intellectual arrogance that, given the massive resources available, technical, legal and autorale in terms of professionalism, he did think it best to copy a piece of art rather than creating something new.
And I hope also that it is quite clear that I decided to write this post aware that it is not the first time that an idea taken from the web is transferred on television, but it is the first time that happened in these specific terms is copied from the web. Emphasizes the word "copied", because the overpaid authors of the program, you may now trivially refuge behind the hypocrisy of the homage to the original, have not even committed to finding another piece of music and other details (eg signs) to package their product.
This creates an important precedent, which demonstrates how a simple, dynamic, able to "do school", and will not simply be a source of inspiration, but even perceived as an enzyme volume for the television audience.
To demonstrate this, consider that the product in question was chosen as the intro to the episode, with all the communicative potential and coupling that ensues.
like at the end of my post, do my congratulations to Luc-Olivier Hébert and Marie-Eve, not only for the product, but also for the dissemination strategy they have chosen to transform all the more than 170 "players" in multipliers involved "not only to the active dissemination of the project but also the volumes. Again
social networks have made the lion's share, as well as the communication platform available to the campus.
Below I have put the links of the videos that I've described, I'd have a comment about the object of this cue that I wish to share with you.
As always, your every suggestion is for me and other readers of this blog valuable.
Thank you for your attention and the next.
Emmanuel Macaluso
Here are some links mentioned in your post:
If you want to see the official channel of the director of lipdub I object to this post to view both the video and backstage http:// www.youtube.com / user / lucocl
If you want to watch the video "inspired" to the telecast lipdub http://www.youtube.com/watch?v=4IylONdDFHA&feature=related
On September 10, 2009, 173 students of communication at the University of Quebec at Montreal (UQAM), participated in an art project, known as lipdub, to the tune of a hit pop group Black Eyed Peas on "I gotta feeling ".
The director of the video is called Luc-Olivier, and in collaboration with Marie-Eve Hébert has produced and packaged in just 24 hours, a video from the last 4 minutes and 55 seconds (with their backstage), published in the Youtube platform . com on 11 September last
think that dall'undici September 2009 to 23 March 2010 (6 months) views were 5,269,301 ... Not bad right?
Such an artistic success and number could not pass unnoticed in the watchful eye of broadcast TV.
And so the idea is "borrowed" from a major Italian reality show, now in its tenth edition, the edition that begins the finale just ended with a beautiful copy / paste the initiative.
like gloss over the inadequacy and intellectual arrogance that, given the massive resources available, technical, legal and autorale in terms of professionalism, he did think it best to copy a piece of art rather than creating something new.
And I hope also that it is quite clear that I decided to write this post aware that it is not the first time that an idea taken from the web is transferred on television, but it is the first time that happened in these specific terms is copied from the web. Emphasizes the word "copied", because the overpaid authors of the program, you may now trivially refuge behind the hypocrisy of the homage to the original, have not even committed to finding another piece of music and other details (eg signs) to package their product.
This creates an important precedent, which demonstrates how a simple, dynamic, able to "do school", and will not simply be a source of inspiration, but even perceived as an enzyme volume for the television audience.
To demonstrate this, consider that the product in question was chosen as the intro to the episode, with all the communicative potential and coupling that ensues.
like at the end of my post, do my congratulations to Luc-Olivier Hébert and Marie-Eve, not only for the product, but also for the dissemination strategy they have chosen to transform all the more than 170 "players" in multipliers involved "not only to the active dissemination of the project but also the volumes. Again
social networks have made the lion's share, as well as the communication platform available to the campus.
Below I have put the links of the videos that I've described, I'd have a comment about the object of this cue that I wish to share with you.
As always, your every suggestion is for me and other readers of this blog valuable.
Thank you for your attention and the next.
Emmanuel Macaluso
Here are some links mentioned in your post:
If you want to see the official channel of the director of lipdub I object to this post to view both the video and backstage http:// www.youtube.com / user / lucocl
If you want to watch the video "inspired" to the telecast lipdub http://www.youtube.com/watch?v=4IylONdDFHA&feature=related
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