"Jentu" in Salento dialect means "wind" The wind was good, with the sea and the sun make it unique in this wonderful land of Puglia: The Salento. And Jentu is thought by the name Gigi Barcella for the company based in Guagnano in the heart of Salento, founded with the goal of serving the mass distribution in central and southern Italy, distributing its own brand range of products - fresh salads and vegetables - ready to eat. Jentu part of the group Bergamo Agronomy and adheres to the products of Puglia Community collective mark which supports the consumption of local products.
Starting from the suggestions of the name, under the art direction of Massimo Negrini, negrinievarettoebarcella then carried the logo of the company, present on different lines of packaging - characterized by the yellow sun of Salento - giving such a personality to the many vegetables and salads in bags or in trays, divided into four main families: the tender , the crisp, bowls (salads) and vegetables to be cooked .
Jentu products are produced by applying the product specification "integrated pest management," to ensure the least possible use of pesticides and fertilizers for sustainable agriculture, based on seasonality and traceability of products, and promotes consumer intelligent and sensitive to bio-diversity, as stated in the accompanying pay off the mark in all material "from the earth more beautiful, more good nature."
The naming and brand idea Jentu designed to further strengthen the partnership began several years between the creative agency Gigi Barcella Negrini & Varetto, already established in the field through a number of works made with signature negrinievarettoebarcella to Calvi (Agricultural Cooperative Lombardo Veneto), GIBIDI, Bandini Industries Group, Lucchini RS, Isuzu trucks and more.
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