Gall Bladder And Stomach Fat

The future of advertising: pay attention to gorillas!

Yesterday, at the Teatro Strehler in Milan, was held the annual meeting of the UPA (advertiser Associates). Among the large audience, there was also our Varetto Claudio, representing Federpubblicità, who wrote in about this posting.

Milan, July 8, 2010 - Advertising is in strong afterthought. Sassoli de Lorenzo Bianchi , President of UPA, opening the annual meeting, said that "many changes are alternating in front of us: we are passing the information from the web to the web of people." Internet has become a monologue to dialogue. Changes that occur rapidly: as pointed out in his speech Franco Bernabe, chief executive of Telecom, in Italy in 2009, Facebook users have gone from 7 million to 14 million, and 2010 have already exceeded 17 million. The Social Network shorten the value chain: the market becomes the primary niche (even individual) rather than to mass, even if the traditional media continue and will continue to live with the new technologies. In a labyrinth there is no longer a single gate to reach the consumer.

Alex Bogusky (pictured), a young and famous American advertising just retired from the profession (and award-winning creator of the famous Chicken Burger King), has based his speech on "9 gorilla "to watch out for in the corporate communications or emerging values \u200b\u200bcharacteristic of the era and the new multi-channel" consum-actor "(as defined Giampaolo Fabris). First, the "Digital super me," the alter ego that is created on the social network shows how beautiful their children, their holidays and so on themselves. Still other gorilla of corporate Transparency: alternative energy, transparency, sustainable system, the digital workforce, the "Super We" (ie community), a healthy diet, "moving people" and "the nowness" (ie now). Most companies must pay attention to all the gorillas.

At the end of assembly, Sassoli de Bianchi has announced that the 2010 growth in advertising spending is estimated at 2%. Not much, considering that last year's ad spending, compared to 2008, was decreased by 13% and then we are still far from the volumes of two years ago. However, it is a positive sign.