Cervical Mucus In Clot

Jentu name, logo and packaging for good fresh vegetables from the beautiful land of Salento.

"Jentu" in Salento dialect means "wind" The wind was good, with the sea and the sun make it unique in this wonderful land of Puglia: The Salento. And Jentu is thought by the name Gigi Barcella for the company based in Guagnano in the heart of Salento, founded with the goal of serving the mass distribution in central and southern Italy, distributing its own brand range of products - fresh salads and vegetables - ready to eat. Jentu part of the group Bergamo Agronomy and adheres to the products of Puglia Community collective mark which supports the consumption of local products.

Starting from the suggestions of the name, under the art direction of Massimo Negrini, negrinievarettoebarcella then carried the logo of the company, present on different lines of packaging - characterized by the yellow sun of Salento - giving such a personality to the many vegetables and salads in bags or in trays, divided into four main families: the tender , the crisp, bowls (salads) and vegetables to be cooked .
Jentu products are produced by applying the product specification "integrated pest management," to ensure the least possible use of pesticides and fertilizers for sustainable agriculture, based on seasonality and traceability of products, and promotes consumer intelligent and sensitive to bio-diversity, as stated in the accompanying pay off the mark in all material "from the earth more beautiful, more good nature."

The naming and brand idea Jentu designed to further strengthen the partnership began several years between the creative agency Gigi Barcella Negrini & Varetto, already established in the field through a number of works made with signature negrinievarettoebarcella to Calvi (Agricultural Cooperative Lombardo Veneto), GIBIDI, Bandini Industries Group, Lucchini RS, Isuzu trucks and more.

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The future of advertising: pay attention to gorillas!

Yesterday, at the Teatro Strehler in Milan, was held the annual meeting of the UPA (advertiser Associates). Among the large audience, there was also our Varetto Claudio, representing Federpubblicità, who wrote in about this posting.

Milan, July 8, 2010 - Advertising is in strong afterthought. Sassoli de Lorenzo Bianchi , President of UPA, opening the annual meeting, said that "many changes are alternating in front of us: we are passing the information from the web to the web of people." Internet has become a monologue to dialogue. Changes that occur rapidly: as pointed out in his speech Franco Bernabe, chief executive of Telecom, in Italy in 2009, Facebook users have gone from 7 million to 14 million, and 2010 have already exceeded 17 million. The Social Network shorten the value chain: the market becomes the primary niche (even individual) rather than to mass, even if the traditional media continue and will continue to live with the new technologies. In a labyrinth there is no longer a single gate to reach the consumer.

Alex Bogusky (pictured), a young and famous American advertising just retired from the profession (and award-winning creator of the famous Chicken Burger King), has based his speech on "9 gorilla "to watch out for in the corporate communications or emerging values \u200b\u200bcharacteristic of the era and the new multi-channel" consum-actor "(as defined Giampaolo Fabris). First, the "Digital super me," the alter ego that is created on the social network shows how beautiful their children, their holidays and so on themselves. Still other gorilla of corporate Transparency: alternative energy, transparency, sustainable system, the digital workforce, the "Super We" (ie community), a healthy diet, "moving people" and "the nowness" (ie now). Most companies must pay attention to all the gorillas.

At the end of assembly, Sassoli de Bianchi has announced that the 2010 growth in advertising spending is estimated at 2%. Not much, considering that last year's ad spending, compared to 2008, was decreased by 13% and then we are still far from the volumes of two years ago. However, it is a positive sign.

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Small Town, Piazza Grande, Modena Guccini enchants.

Auschwitz, poetry of a modern Don Quixote, drag the audience.

Modena, June 30, 2010 - Sold out in Modena's Piazza Grande at the concert organized to celebrate the 70th anniversary of Frank Sinatra: 5500 tickets sold, but many fans who follow him out of the barriers. Among the public square in old friends: Guido De Maria, father of Supergulp!, Franco Fini Storchi , which surprisingly does Be-bop-a-lula, Carlo Petrini, founder of Slow Food and many others.

That glance crowded Piazza Grande with his hands up to caress the words written in heaven, freedom from prejudice, freedom of thought, freedom!
Here there is neither cynical nor cowards, all ' aurora we are all ready to chase that dream of us is the life before us, grateful that time washes and leaves memories, signs .. folded pages in the book of exciting stories, phrases out, the bitter twist on the face, a crushed finger when I was a child, your rare smile.
himself those everyday exclusive: the party yesterday, up and down for porches to watch a record store, the helmet of Mambrino barber in the bowl, dish-colored nostalgia, missed : François you sing French because Italian is not enough.
We won, we lost: there is still is sanctioned in heaven or earth in a place or a place where not suffer and everything will be right, even if you can not fool yourself that flag lifts off the ground tired and worn, not There's no one, only you can do. And when
Auschwitz resonates waves on Piazza Grande, the flag of peace, consumed and unfulfilled, the dignity of a promise and a commitment that we can not drop in the mud of barbarous times. I wonder how can a man kill his brother ... still and always growing violence of the wind: they took voice, citizenship and work, but we are still here not to yield the right of a child for a job, to write words Rate of termination of its security, to oppose knowledge and belief that innovation rapacious profit but does not learn, not having to invest in the future.
runs the story without stopping, its engine is the heart of a hero on the bed everyday, burning.
One, was contemptuous of watches in the temple to say / will be destroyed / less suitable place: the old history and new choice. Escapes the Gospel to the wearer and a day will come from Cuernavaca to say: be happy at the table!

Thanks Francis!
Thanks Guido!